CEO & Founder, Shhh Silk
In 2015, Olivia Carr, award-winning businesswoman and mother-of-two, couldn’t find high quality, stylish silk
pillowcases online or in stores, no matter how hard she looked. Knowing the extensive hair and skin benefits of silk, and sensing a gap in the market, Olivia did what any smart entrepreneur would do; she fixed her dilemma by creating luxury online-only silk company, Shhh Silk. Fast forward just over two years and Shhh Silk has experienced meteoric growth, ticking off an impressive list of milestones even the most established of brands could only dream about.
Case in point? Shhh Silk has a huge customer base in both Australia and internationally, shipping to over 40 countries worldwide. The brand has expanded to not only offer its 100% pure mulberry silk pillowcases, but silk sleep and travel accessories and sleepwear, too. Over 64,000 people follow and engage with Shhh Silk on social media. Celebrities like Kim Kardashian West, Khloe Kardashian, Kourtney Kardashian, Kylie Jenner and Chrissy Teigen are among Shhh Silk’s fans. Its first collaboration was with the iconic Beverly Hills Hotel. And far from Olivia’s living
room, where it all began, the thriving Shhh Silk team now works from their Melbourne office. Not bad for two-and-a-bit years, right? So how did Olivia build Shhh Silk into a globally coveted brand with limited resources, zero marketing spend and in such a short space of time?
Luckily for budding entrepreneurs, there are no secrets where Olivia is concerned. The CEO and founder of Shhh Silk is committed to empowering others to create their businesses by sharing the simple, proven strategies and tactics that have won her brand legions of fans. From building an engaged social media presence and developing your brand’s unique voice, to expanding an online-only business and harnessing the appraisal of the world’s biggest celebrities, no topic is off the table. A passionate advocate for supporting entrepreneurs, Olivia wants to invite others to climb the ladder of success with her. Her tangible, proven and practical advice can help any new business owner to step onto the first rung with complete confidence.
With over 11 years’ experience as a CEO, entrepreneur, general manager, corporate partnerships executive and committed philanthropist. Olivia is walking, talking proof that a great idea can turn into a global empire with the
right strategy and a lot of hard work.