Executive Director, Branded Content, Refinery29
Kirsty Hathaway is VP, Creative Commercial Director of Refinery29, the leading media and entertainment company focused on women, where she now oversees and focuses on best in class and needle shifting creative work for commercial partners.
Kirsty was one of the first employees to join Refinery29 UK in 2015 as Director of Branded Content. Over this period, Kirsty has pushed the dial for what successful branded content and creative should look like through a multitude of campaigns and has been a key player in the businesses commercial growth. Starting as a team of one, Kirsty led the departments growth and structure, which now sees over 20 people in the headcount. Kirsty, now VP of Creative Commercial strives to continue to create best in class content for Refinery29’s European commercial clients by fusing her editorial, entrepreneurial, digital and agency experience with her knowledge and understanding of the Refinery29 audience and female millennial minded audience.