Director, Global Marketing, B2C, Financial Times
Fiona Spooner is global marketing director, B2C at the Financial Times, a position she has held since 2017. Based in London, Spooner looks after subscription acquisition, engagement, retention and marketing operations for the FT.
Spooner joined the FT in 2003 as a marketing manager and has since held numerous roles within the organisation and overseen teams in customer acquisition, conversion and optimisation, brand, eCommerce and CRM. She has played an instrumental role in many key initiatives at the FT, such as the launch of the B2B licensing model and the FT’s access model.