Digital VP of Artist Development, Commercial & New Business, Latin World Entertainment
Lina Cáceres is the Digital VP of Artist Development, Commercial and New Business at Latin World Entertainment, the premier Hispanic talent management and entertainment-marketing firm in the United States founded by Sofia Vergara and Luis Balaguer.
With over 17 years of experience in the entertainment industry, she is one of the most recognized digital talent managers in the Hispanic entertainment world.
Lina is responsible for managing and expanding the careers of the top social media content creators in Spanish, working with brands and media companies to diversify the rich talent of more than 20 top digital celebrities; brands and media companies like Disney, Nickelodeon, National Geographic, MTV, Samsung, Coca-Cola, Disney’s Digital Network, Editorial Planeta, Maesa, NBCUniversal, Univision, HP, P&G, Huawei, Foreo, Universal Music Group and Nestlé, to name a few. So far, she has also successfully published more than 10 bestsellers by some of the Top Hispanic digital content creators, and has co-developed and launched Paula By PauTips, one of the most popular and best-selling makeup brands by a digital celebrity.
Lina was also key in launching Raze, the digital media production and distribution company for Latino millennial founded by LatinWE, making it one of the most visited, viewed and engaged platforms in the region.