Dara Sanderson

Dara Sanderson

VP, Platforms, Marvel Entertainment

Dara is a seasoned senior executive with 20 years of experience in technology, entertainment, and ad tech. Her broad areas of expertise include cross-platform application and product development; process improvement; interactive and immersive media; new and emerging media; digital media strategy and marketing; CRM; analytics; strategic partnerships and alliances; and team building, leadership, and mentorship.

In her current position as VP of New Media Platforms at Marvel Entertainment, Dara oversees the many executions of Marvel’s digital presence including, websites, apps, the Marvel Insider loyalty program, and CRM efforts.

In her career, Dara has held leadership positions at Digital Remedy; Diamond; and The Walt Disney Company.  Additionally, she has directed various projects for Freeform, ABC, Fox, FX, Walt Disney Parks and Resorts, Yahoo!, Nickelodeon, and Cablevision.

Outside of her corporate work, Dara is a strong supporter of philanthropic organizations and sits on the board of CASA for Children of Essex County NJ, which provides advocacy for children in the foster care system.