VP, Fan Insights, Live Nation
Amanda Fraga is a VP, Fan Insights at Live Nation and leads global thought leadership and primary research around fans and brands. Her insatiable curiosity for human behavior and culture has made her a lifetime student of consumer insights and trends. As the Experience Economy shifts its way into making products and services commoditized, Amanda has translated her consumer and brand knowledge into the ever-evolving media landscape surrounding live experiences at Live Nation. As companies seek to culturally contribute to society and engage more personally with their consumers, Amanda uncovers meaningful insight about fandom and the future of entertainment to help drive connection and change. At Live Nation, she leads up Fan Insights, pushing the boundaries of traditional research to tell the passionate stories of live music fans, from environments where culture is created.