VP, Revenue Strategy, Dotdash
Jackelyn Keller is Vice President of Revenue Strategy at Dotdash, having assumed the role in March 2018.
Since joining Dotdash in March 2016, Jackelyn has held various roles on both the Product and Revenue teams, building out the Revenue Product function and elevating Dotdash’s ad product offerings and product positioning. Most recently, Jackelyn steered the go-to-market strategy to focus on storytelling anchored in first-party audience insights and performance. Jackelyn has also streamlined operations by introducing agile methodologies into the Revenue organization.
Prior to Dotdash, Jackelyn worked at The Atlantic, where she oversaw Atlantic Re:think’s branded content production team, winning Folio’s Marketing Team of the Year. Jackelyn brought seven years of television media expertise to Dotdash and has applied best practices from traditional media to an evolving digital media business. She started her career in ad-sales for Discovery Communications and then joined Turner, where she oversaw the activation for KFC & Adult Swim Pilots, earning an IAC Award for Best TV Integrated Ad Campaign.
Jackelyn holds a B.A. in English Communications from Yeshiva University and earned her M.B.A. from the Gabelli School of Business at Fordham University.