Bec Adams

Bec Adams

Senior Director, Marketing, Sony Music Entertainment

Having spent over 15 years in the music industry both in Australia and the UK, Bec is an experienced and passionate music marketing executive.

She has had proven success delivering global marketing campaigns for artists like Harry Styles, First Aid Kit, The Script, John Mayer and Kygo.

She has mentored numerous junior executives across the music and arts community and is a trained Mental Health First Aider.

During her time in the UK, she also led an internal Sony team responsible for effecting change within the business and industry addressing issues around mental health, equality, environmental impact and social events. Returning home after almost a decade working for Columbia Records in London, Bec now leads the Sony Music Australia Marketing team.