VP, Marketing, sweetgreen
Meenakshi is the VP of Marketing at sweetgreen overseeing initiatives associated with customer acquisition, retention and loyalty through personalized messaging and compelling story-telling on digital, traditional and retail channels. Prior to this, she was the Director of Digital Marketing for Domino’s Pizza where she lead all aspects of traffic driving strategies and tactics across paid media, owned and social channels. Her passion and background lie in insight driven consumer engagement and brand building using technological advancements. She had been with Domino’s for over 5 years. Prior to Digital Marketing, she has led significant foundational initiatives such as global brand positioning and customer occasion segmentation work. She had also held the role of Director, Product innovation spearheading several incremental and profitable product launches including marble cookie brownie, salads, bread twists, and renovated pizza toppings.
Before joining Domino’s, she spent over five years developing her skills in consumer marketing as the senior brand manager at Yoplait in General Mills as well as Tropicana in Pepsico,UK. She had also been a strategic consultant with ZS Associates for several years working with corporations on optimizing their salesforce and marketing resources using data analytics.
She holds an MBA degree in marketing Wharton School of Business, University of Pennsylvania as well as Masters in MIS from University of Illinois at Chicago. She grew up in India and has her undergraduate degree in Finance from BITS Pilani, India.