Chair Opening Remarks Day 109:25 - 09:30The Auditorium
Work/ Life Balance - A Continuous QuestKate Haffenden
09:30 - 10:00The Auditorium
Work/ Life balance- a phrase we hear all the time. Is it possible? What are the challenges? Do we ever "arrive" at a solution? The purpose of this discussion is to explore what personal/ professional balance looks like for women in 2020, some of the tools at our disposal, and how the search continues and evolves. An open conversation to share ideas and experiences as we navigate the workplace as women, whilst maintaining a sense of self and calm.
The “Heart” of Storytelling & Brand Engagement InnovationsStephanie LeBlond
10:00 - 10:30The Auditorium
Stephanie will share Honda’s approach to building unique, long lasting and mutually beneficial relationships with the retail partners who represent the brand, products and services in the market place. The path to creating passionate ambassadors is deeply rooted in a vibrant corporate philosophy and desire to benefit society at large. This presentation will review key experiential marketing, interactive learning, leadership development activities and storytelling innovations developed with her team. Entrepreneurs and established business leaders alike will hear a refreshing “less is more” approach focused on a culture of authenticity.
Gaining Access To The Leadership Level By Creating An Inclusive Workplace Culture
10:30 - 11:00The Auditorium
Thinking through how we as women gain access to the leadership culture AS WELL AS and simultaneous with building a culture of inclusion. This starts by building each other up so that the men in our culture and the women that are in and come in after us see a culture where we all get better when we all get better.
Coffee BreakDay 111:00 - 11:20The Foyer
Panel: Being A Female LeaderSarah Mehler
Mary Kay Evans
Lisa Choi Owens
Tracy Pendleton
Alyssa Zarouk
11:20 - 12:05The Auditorium
In this session, we will be exploring topics such as mansplaining; ways in which to empower your female staff; why 'leaning in' could be bad advice for female leaders; fitting into the 'big boys club'.
Wellness: MeditationCaroline Lopes
12:05 - 12:20The Auditorium
Creativity comes from that connectedness to your inner sense of self, your intuition. Through the practice of meditation, you can encourage and foster that connection. Learn about some of the science that supports this and start the day energized with a simple meditation technique for creativity you can do anywhere.
NOTHING WILL EVER BE THE SAME AGAIN: one tragedy, two paths, three women, four lessonsKate Bristow
Maria Smith
12:20 - 12:50The Auditorium
In a world where the rules seem to change on a daily basis, marketers are facing some of the biggest challenges of their careers. How do you not only survive but thrive in this ‘new normal’? We share 4 lessons from our own recent extraordinary experience as we attempt to rewrite the rulebook.
The Art of SuccessShani Am. Moore
12:50 - 1:20The Auditorium
How to navigate life's challenges and opportunities to design a life based on your own definition of success.
Eat & GreetDay 11:20 - 2:05The Foyer
Why Mentorship Is Worth It? Confessions Of A Devoted Mentor/ Mentee For LifeAnastasia Anashkina
2:05 - 2:35Main Room
Mentorship is not only for the young and hungry recent grads launching their careers. For me, both mentoring and being a mentee is a lifestyle, I practice it every day. I started my career at CNN when I was just a clueless teenager and I would not be where I am today without learning from amazing mentors over the last two decades. And I am committed to keep doing both for the rest of my career. In this presentation I will share with you why I think it's so important to be a lifetime mentor and a mentee, what value I gain out of it and what value it brings my team, my company and the industry -- to inspire you to invest more time and effort in mentorship. I will also share the tips, tricks and best practices of being a good mentor and mentee I have collected along the way.
Connect: Human BingoDay 12:35 - 2:50Main Room
Quick activity to get you meeting with other attendees!
The New Now: Content, Creative Production & Cultural ConsumptionKyra Beckmann
2:50 - 3:20Main Room
The marketing content landscape is more exciting than ever before. Previously defined and differentiated industries are now harnessing unprecedented crossover. Simultaneously, our culture has become an endless battle for attention and consumption that can be perilous for traditional media systems. However, those focused on the iterative nature of innovation will find that, through creative production, there are an array of opportunities to be found. The future of marketing will utilize the equality and inclusivity inherent in modern platforms to manifest the new now omnipresent content environment.
Leg stretch & quick biteDay 13:20 - 3:40The Foyer
Wellness: Yin YogaKerstin Klein
3:40 - 4:00Main Room
So many people think, “I can’t do yoga! I’m not flexible!”. This 20-minute gentle practice will teach you how to relieve mental and physical stress, wherever you are (no mat or yoga studio needed!). You’ll learn how to easily integrate this practice into your daily life, creating inner peace with the power of your mind, body, and breath.
Panel: Normalizing The Conversation: Diversity, Inclusion, Mental Health, MaternityDiane Capoyianes
Evelyn Thompson
Meenakshi Nagarajan
4:00 - 4:45The Auditorium
Closing RemarksDay 14:45 - 4:55The Auditorium
Networking Drinks HourDay 14:55 - 6:00The Foyer

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