Chief Marketing Officer, Sun Life Financial
Born in Hong Kong, half-baked in Australia. Haymans started her career in the glamorous advertising industry, it turned out she worked 14 hours a day every day where she learnt passion and creativity are the key factors to happiness. She is always curious about human behavior, she quenched her thirst by gaining a Master Degree in Communications and a Master Degree in Psychotherapy Counselling. Knowing why people do what they do makes her a better marketer and leader. Now Chief Marketing Officer of an international insurance company, used to be behind the scene for global brands namely Nike, HSBC, Coke, Marriott Hotel Group and AIA. Experience gained in the mixed world of brand-building, customer experience and digital transformation. She had her own company for a few years and learnt from the failure of it. Use of technology, behavioral data, insights and creativity to develop compelling propositions and customer engagement initiatives in a constantly changing environment is her norm. Fun and kindness are the two virtues she cannot live without.