Director, Sales & Marketing, 7 Eleven (HK/Macau), The Dairy Farm Company, Limited 牛奶有限公司
Elman Lee is the Sales and Marketing Director at 7-Eleven. She oversees retail brand strategy and private label development, redefining Convenience to fit the evolving lifestyle of the modern customer using data and a digital approach to engage.
Prior to 7-Eleven, Elman worked for Wellcome managing The Dairy Farm supermarket portfolio including upscale brands in Hong Kong. She was also accountable for the two e-commerce businesses: Wellcome Delivers and Market Place by Jasons.
She also gained regional experience in Greater China and Southeast Asia from roles in FORTRESS, ParknShop and Shell. Elman has also received various accolades including a Distinguished Marketing Award from the HKMA.
Part of an internationally mobile family, she has spent time working and living in diverse cultures including Nigeria, the UK and Malaysia. Her career break overseas allowed her to follow her passions; her interest in health and wellbeing led to a master’s degree in nutrition. When living in Nigeria as part of the executive committee at a female-led NGO, she took the opportunity to help empower local women. She is driven by the belief that everyone is born with talent; it’s just amatter of providing the right environment and opportunity to allow them to flourish.