Head of Office Marketing, Swire Properties Limited
Babby Fung oversees marketing for Swire Properties’ Hong Kong office portfolio.
With tenant-engagement and branding at the heart of her work, Babby leads the development and implementation of original, and most importantly, immersive marketing campaigns for the Company’s office communities.
Babby is well-known for spearheading the very successful PROJECT AFTER 6 engagement programme, the popular and numerous Tong Chong Street markets, as well as a host of sports-themed and cultural events. She is also responsible for bringing a broad range of arts and culture, and corporate, programmes to the 7,000 sq ft multi-purpose space ArtisTree.
As Taikoo Place’s brand strategist, Babby also masterminds the Taikoo Social app, and builds strategic alliances with key marketing partners.