Annika Payn

Annika Payn

Director, Marketing, Branding & Communications, APAC

A Hong Kong based marketing expert with over 17 years in creative agency and in-house roles, 11 of which in Asia. Annika is passionate about building engagement and supporting business through effective branding. She has a strong record in building international brands through innovative marketing programs and effective brand platforms. Believes that a brand best connects with audience through engaging content in the digital & social universe and via events.

Her extensive category experience ranges from finance and insurance to airlines, cosmetics, health & wellness, lifestyle, tech and travel. In her current role, Annika drives marketing and branding activities for Credit Suisse in Asia Pacific, with focus specifically on brand management, client engagement and sponsorships. Prior to that, she was Head of Brand, APAC for Zurich Insurance, where she implemented a global brand refresh across APAC and acted as the brand guardian for the
region. She is also the founder of her own company, Brandika, providing brand consultancy services for individuals and corporates.

Active alumni member of The Women’s Foundation mentoring program, experienced keynote speaker and a seasoned marketing advisor to senior executives, Annika has built a business network, which she highly values and to whom she turns to on a regular basis for catch up and exchange of ideas, trends and insight.