| OPENING REMARKS | Day 1 | 08:50 - 09:00 | Main Room |
| Introduction to Forum | |||
| Authentic Storytelling: Why Trust Is A Must | Day 1 | 09:00 - 09:30 | Main Room |
| Why Virality Can't Be Your Strategy | Noah Keil | 09:30 - 10:00 | Main Room |
| Everyone remembers Oreo's social slam dunk (in the dark) and ever since then, content creators have tried to replicate those viral moments. The reality is that virality can't be a strategy. Hear from Noah Keil, SVP of Strategic Insights & Growth at Group Nine Media, on how to build an insights team in today's distributed media environment, why Group Nine focuses on raising the floor on content performance rather than chasing viral hits, and the need for subject matter and platform experts to succeed in today's mobile environment. | |||
| Video Conversion – The New Success Metric | Mike Rucker | 10:00 - 10:30 | Main Room |
| Content marketers: What happens when you combine advanced e-commerce technology with the web’s most engaging story format and its most effective marketing strategy? As more and more advertisers are demonstrating, you get branded video content that engages and converts. Already, branded video drives significant increases in brand awareness. Now, tech innovations are enabling users to make purchases directly from the video player. Welcome to the age of Video Conversion. Are you ready? | |||
| Coffee Break | Day 1 | 10:30 - 10:50 | Foyer |
| Creating Video Content: A Matter Of Data & Art | Day 1 | 10:50 - 11:20 | Main Room |
| Networking Workshop | Day 1 | 11:20 - 11:45 | Main Room |
| Panel Session: The Future Of Video - Strategising For Digital Success | Day 1 | 11:45 - 12:30 | Main Room |
| 1) Trend Watch: What type(s) of video content are people going to be watching next? How and where are they going to be watching it? 2) Changing Channels: How do broadcasters, operators, brands, publishers, and technology platforms effectively work together to monetize content and grow revenue? 3) The Viewing Experience: How do you deliver a good user experience, how does cross-screen viewing fit into your video strategy & where are viewers watching your video content the most? | |||
| LUNCH | Day 1 | 12:30 - 13:15 | Foyer |
| Making The Most Of Your IP: Breathing New Life Into Old Concepts With Social Media Platforms | Day 1 | 13:15 - 13:45 | Main Room |
| Fireside Chat: Monetising Your Content | Justin Silberman | 13:45 - 14:15 | Main Room |
| Digital video consumption is growing rapidly due to the rise in streaming platforms and devices, but for publishers, this growth has been clouded by a number of challenges such as brand safety concerns and privacy regulations. In this session, Dailymotion’s VP of Product, Justin Silberman, will share the top strategies publishers should follow to effectively monetize their video content while delivering a superior user experience. | |||
| Roundtable Surgery | Day 1 | 14:15 - 14:45 | Main Room |
| Panel Session: Antisocial Social Video | Nicole Dellert Ami Angelowicz Carl Mueller | 14:45 - 15:30 | Main Room |
| 1) How do you create ‘social’ video which ‘disrupts’ feeds & treats sensitive subject matter with the respect it requires? 2) Long term issues in short form: Tackling topical & contentious issues in a matter of minutes, or seconds. 3) ‘Authentically curated content’: A contradiction in terms, or a welcome development? 4) Applying a ‘journalistic’ mindset to social video creation & dissemination. | |||
| Coffee Break | Day 1 | 15:30 - 15:50 | Foyer |
| The Perils Of Woke Washing | Day 1 | 15:50 - 16:20 | Main Room |
| Creating Content: To Gen Z & Beyond | Dan Bradley | 16:20 - 16:50 | Main Room |
| The rising generation is fluid, motivated, hopeful and discerning. Members of Gen Z sniff out BS as soon as it crosses their screens and they crave authenticity from brands and media entities alike. We'll discuss emerging trends across the Gen Z audience and how they impact video creation. | |||
| Closing Remarks | Day 1 | 16:50 - 17:00 | Main Room |
| Networking Drinks | Day 1 | 17.00 - 18.00 | Foyer |
| Drink & network responsibly! | |||
Ends in 31 days 6 hours
Early Bird Ticket
$395