Head of Digital Strategy, News Corp
Starting her career 12 years ago in digital media spending the majority of her time at media agencies where she worked across major global and local brands within FMCG (P&G, Nestle), Auto, Finance and Retail. Whilst at Group M Michelle launched Old Spice in the Australian market, was shortlisted for 30 under 30 and most recently at News begun to mentor women.
Currently Michelle is head of Digital Strategy at News Corp Australia where she identifies digital trends and challenges to develop the strategic positioning for News in market that helps to drive digital revenue for the business.
Michelle believes amazing things happen when women support each other. Find your tribe and surround yourself with people who lift and inspire you. You are the CEO of your life hire, fire and promote accordingly.