Danielle Steele heads up commercial strategy in Sydney for the world #1 youth media company, VICE Media Group. Like her audience, she is forward thinking and culture hungry. Having spent years working across global travel and FMCG brands in media agencies, she moved into the entertainment & culture space – developing the brand partnerships & audience data offering at Moshtix. She has now landed at VICE where she uses her experience at the forefront of music & youth culture to help understand and connect with our increasingly complex Gen Z & Millennial audiences. Working closely with research teams across APAC, Danielle helps ensure that all VICE’s commercial work is led by strong insights and grounded in cultural cred.