Chair Opening Remarks Patrick Dowd
08:50 - 09:00The Auditorium
INTRODUCTION TO FORUM BY CHAIRPERSON
Identifying High-Value Actions and Driving Conversions with Real-World RewardsAnkur Prasad
09:00 - 09:30The Auditorium
The mobile engagement market is expected to grow ten-fold to around $40 billion over the next five years. Marketers and app developers are starting to realize that investing in acquiring users in no longer enough. When 25% of app users stop using an app after just one session and nearly 90% churn within a month, any money spent without having the right customer experiences and marketing programs in place to engage and retain users is money poorly spent. Top companies understand the importance of getting customers to complete high-value actions such as paying for a subscription or being a multi-year customer. Join us to learn how Amazon Moments helps mobile developers keep their users engaged in a fun way and completing high-value actions with real-world rewards. We will share best practices, case studies and tools you can use to help your businesses.
Using Data & Analytics to Drive GrowthJeff Hui
09:30 - 10:00The Auditorium
Thinking Outside of GravityMiki Sode
10:00 - 10:30 The Auditorium
As the manager of the national lab onboard the International Space Station (ISS), the ISS U.S. National Laboratory has been providing nontraditional users with access to this one-of-a-kind platform for discovery science and technology development focused on utilizing space environment to benefit life on Earth. At the forefront of an emerging economy in low Earth orbit and beyond, the ISS National Lab is expanding demand for space-based research and development (R&D) by nontraditional users from a wide variety of sectors (for example, P&G, Target Corporation, large pharmaceutical companies, Apple, etc.). How does one evaluate the success as well as the short-term and long-term value of projects using novel platforms in yielding economic, scientific, and social benefits to humanity and a return on investment? The project valuation process that the ISS National Lab uses to assess its broad R&D portfolio sheds light on this important question. In this presentation, Miki will explore how fostering a culture of innovation requires balancing in-depth scientific knowledge with strategic foresight in identifying industrial opportunities.
Coffee BreakDay 110:30 - 11:00The Foyer
High Stakes Leadership in a Values-Driven WorldSahana Jayaraman
11:00 - 11:30The Auditorium
Every day there is a headline that brings companies, industries and even whole markets to their knees. Issues such as #MeToo, data security, gender equality and diversity can make or break a brand’s reputation. No matter where you are in the world, these types of events are unavoidable. We live in a high-stakes era and as business strategists we must steer our organizations and prepare. Hotwire surveyed key stakeholders around the globe to get their thoughts on how this unpredictable environment, led by values, is impacting brands and purchasing decisions. Join us for a discussion on how you can prepare your organization.
Networking Session - Human Bingo Day 111:30 - 11:50The Auditorium
Panel Session - Innovating Brands in a Connected World Greg Dodds
Patrick Dowd
Matthew Evans
Justin Celko
11:50 - 12:30The Auditorium
A panel of professionals discuss the challenges and merits of branding, customer centricity and marketing.
LunchDay 112:30 - 13:30The Foyer
Technology Enlightens the WorldJonathan Miranda
13:30 - 14:00The Auditorium
In a time of great uncertainty, this thought-provoking presentation shines a light on how in the next few years technology will awaken our world. As your guide, Jonathan Miranda, Emerging Strategy Principal at Salesforce, will share several critical topics including the truth behind AI, emerging technologies and how jobs will transform in the next few years. As a challenge to the prevailing negative media about the Terminator taking away all of our jobs, Jonathan Miranda will explore the positive side of technology and how you can best navigate the trail ahead.
Networking Session - Roundtable SurgeryDay 114:00 - 14:20The Auditorium
In this session, the 'patient' will share his/her biggest pain experienced related to strategy or innovation. 'Table surgeons', aka the rest of the table, will diagnose the problem and treat the issue.
Panel Session - Strategy & Innovation in the Age of New TechKen Zeng
Patrick Dowd
Ella Harris
Natalie MacLennan
14:20 - 15:00 The Auditorium
A panel of professionals discuss the dynamics of the business world in the modern age. What impact will innovative technology such as AI & IoT have on commerce and how do we alter our strategy to accommodate this?
Coffee Break Day 115:00 - 15:20The Foyer
Redefining Industries Jieun Chung
15:20 - 15:50The Auditorium
For the most part, the way we frame industries and identify competitors in the market has been straight forward. But, with emerging technologies and new business models, we are entering a period of uncertainty around what industries companies actually sit in, and who their real competitors are. Take retail as an example. Customers’ shopping needs continue to evolve, and in response, companies are offering innovative commerce models and shopping experiences. 20 years ago, customers had to visit local stores to buy goods - then the internet created Amazon. Now we get items delivered to our door within 2 hours with just several clicks on our smart phone. We may need to reconsider the definition of retail when voice, AR/VR and AI/ML are going to create next gen shopping experiences completely different from how we shop today. How should companies think about their boundaries in the face of rapid innovation? How can they harness innovation to stay relevant even as their industries shift?
Tracking Growth with AMP AnalyticsJeffrey Jose
15:50 - 16:20The Auditorium
As AMP expands to more distribution platforms across every imaginable industry, it is more important than ever to track success. AMP Analytics captures user engagement data from your AMPed site by tracking any type of page content, including clicks on links and buttons, length of scroll, and social media engagement. In this talk, we’ll start with the pros and cons of using third-party analytics tools through AMP’s analytics vendors or using your own in-house solution. From there, we’ll journey through unlocking advanced concepts, debunking misconceptions about the tool, and sharing stories from companies that have supported an AMP analytics integration. We'll end with what’s ahead for the future of the analytics ecosystem.
Closing RemarksPatrick Dowd
16:20 - 16:30The Foyer
Chairperson closes the event
Networking DrinksDay 116:30 -17:30The Foyer
Open Bar

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