| Chair Opening Remarks | Patrick Dowd | 08:50 - 09:00 | The Auditorium |
| INTRODUCTION TO FORUM BY CHAIRPERSON | |||
| Identifying High-Value Actions and Driving Conversions with Real-World Rewards | Ankur Prasad | 09:00 - 09:30 | The Auditorium |
| The mobile engagement market is expected to grow ten-fold to around $40 billion over the next five years. Marketers and app developers are starting to realize that investing in acquiring users in no longer enough. When 25% of app users stop using an app after just one session and nearly 90% churn within a month, any money spent without having the right customer experiences and marketing programs in place to engage and retain users is money poorly spent. Top companies understand the importance of getting customers to complete high-value actions such as paying for a subscription or being a multi-year customer. Join us to learn how Amazon Moments helps mobile developers keep their users engaged in a fun way and completing high-value actions with real-world rewards. We will share best practices, case studies and tools you can use to help your businesses. | |||
| Thinking Outside of Gravity | Miki Sode | 09:30 - 10:00 | The Auditorium |
| As the manager of the national lab onboard the International Space Station (ISS), the ISS U.S. National Laboratory has been providing nontraditional users with access to this one-of-a-kind platform for discovery science and technology development focused on utilizing space environment to benefit life on Earth. At the forefront of an emerging economy in low Earth orbit and beyond, the ISS National Lab is expanding demand for space-based research and development (R&D) by nontraditional users from a wide variety of sectors (for example, P&G, Target Corporation, large pharmaceutical companies, Apple, etc.). How does one evaluate the success as well as the short-term and long-term value of projects using novel platforms in yielding economic, scientific, and social benefits to humanity and a return on investment? The project valuation process that the ISS National Lab uses to assess its broad R&D portfolio sheds light on this important question. In this presentation, Miki will explore how fostering a culture of innovation requires balancing in-depth scientific knowledge with strategic foresight in identifying industrial opportunities. | |||
| Technology Enlightens the World | Jonathan Miranda | 10:00 - 10:30 | The Auditorium |
| In a time of great uncertainty, this thought-provoking presentation shines a light on how in the next few years technology will awaken our world. As your guide, Jonathan Miranda, Emerging Strategy Principal at Salesforce, will share several critical topics including the truth behind AI, emerging technologies and how jobs will transform in the next few years. As a challenge to the prevailing negative media about the Terminator taking away all of our jobs, Jonathan Miranda will explore the positive side of technology and how you can best navigate the trail ahead. | |||
| Coffee Break | Day 1 | 10:30 - 11:00 | The Foyer |
| Using Data & Analytics to Drive Growth | Jeff Hui | 11:00 - 11:30 | The Auditorium |
| Networking Session - Human Bingo | Day 1 | 11:30 - 11:50 | The Auditorium |
| Panel Session - Innovating Brands in a Connected World | Greg Dodds Patrick Dowd Paramita Bhattacharya Matthew Evans Justin Celko | 11:50 - 12:30 | The Auditorium |
| A panel of professionals discuss the challenges and merits of branding, customer centricity and marketing. | |||
| Lunch | Day 1 | 12:30 - 13:15 | The Foyer |
| Incorporating Innovation Into Company Culture | Julie Shin | 13:15 - 13:45 | The Auditorium |
| How can an atmosphere of innovation be embedded into a company to subsequently drive innovation in products and marketing? | |||
| Growth Trends in Media & Entertainment | John Penney | 13:45 - 14:15 | The Auditorium |
| Fireside Chat | |||
| Networking Session - Roundtable Surgery | Day 1 | 14:15 - 14:30 | The Auditorium |
| In this session, the 'patient' will share his/her biggest pain experienced related to strategy or innovation. 'Table surgeons', aka the rest of the table, will diagnose the problem and treat the issue. | |||
| Panel Session - Strategy & Innovation in the Age of New Tech | Amrit Chaudhuri Patrick Dowd Natalie MacLennan | 14:30 - 15:10 | The Auditorium |
| A panel of professionals discuss the dynamics of the business world in the modern age. What impact will innovative technology such as AI & IoT have on commerce and how do we alter our strategy to accommodate this? | |||
| Coffee Break | Day 1 | 15:10 - 15:20 | The Foyer |
| Redefining Industries | Jieun Chung | 15:20 - 15:50 | The Auditorium |
| For the most part, the way we frame industries and identify competitors in the market has been straight forward. But, with emerging technologies and new business models, we are entering a period of uncertainty around what industries companies actually sit in, and who their real competitors are. Take retail as an example. Customers’ shopping needs continue to evolve, and in response, companies are offering innovative commerce models and shopping experiences. 20 years ago, customers had to visit local stores to buy goods - then the internet created Amazon. Now we get items delivered to our door within 2 hours with just several clicks on our smart phone. We may need to reconsider the definition of retail when voice, AR/VR and AI/ML are going to create next gen shopping experiences completely different from how we shop today. How should companies think about their boundaries in the face of rapid innovation? How can they harness innovation to stay relevant even as their industries shift? | |||
| The Role of Data in Driving Innovation | Patrick Dowd Soumya Donkada | 15:50 - 16:20 | The Auditorium |
| Fireside Chat | |||
| Tracking Growth with AMP Analytics | Jeffrey Jose | 16:20 - 16:50 | The Auditorium |
| As AMP expands to more distribution platforms across every imaginable industry, it is more important than ever to track success. AMP Analytics captures user engagement data from your AMPed site by tracking any type of page content, including clicks on links and buttons, length of scroll, and social media engagement. In this talk, we’ll start with the pros and cons of using third-party analytics tools through AMP’s analytics vendors or using your own in-house solution. From there, we’ll journey through unlocking advanced concepts, debunking misconceptions about the tool, and sharing stories from companies that have supported an AMP analytics integration. We'll end with what’s ahead for the future of the analytics ecosystem. | |||
| Closing Remarks | Patrick Dowd | 16:50 - 17:00 | The Foyer |
| Chairperson closes the event | |||
| Networking Drinks | Day 1 | 17:00 -18:00 | The Foyer |
| Open Bar | |||
Ends in 4 days 22 hours
Final Release Tickets
$495