Chair Opening Remarks Day 108:50 - 09:00The Auditorium
INTRODUCTION TO FORUM BY CHAIRPERSON
Identifying High-Value Actions and Driving Conversions with Real-World RewardsAnkur Prasad
09:00 - 09:30The Auditorium
The mobile engagement market is expected to grow ten-fold to around $40 billion over the next five years. Marketers and app developers are starting to realize that investing in acquiring users in no longer enough. When 25% of app users stop using an app after just one session and nearly 90% churn within a month, any money spent without having the right customer experiences and marketing programs in place to engage and retain users is money poorly spent. Top companies understand the importance of getting customers to complete high-value actions such as paying for a subscription or being a multi-year customer. Join us to learn how Amazon Moments helps mobile developers keep their users engaged in a fun way and completing high-value actions with real-world rewards. We will share best practices, case studies and tools you can use to help your businesses.
New Horizons - Innovation in SpaceMiki Sode
09:30 - 10:00The Auditorium
As the manager of the national lab onboard the International Space Station (ISS), the ISS U.S. National Laboratory has been providing nontraditional users with access to this one-of-a-kind platform for discovery science and technology development focused on utilizing space environment to benefit life on Earth. At the forefront of an emerging economy in low Earth orbit and beyond, the ISS National Lab is expanding demand for space-based research and development (R&D) by nontraditional users from a wide variety of sectors (for example, P&G, Target Corporation, large pharmaceutical companies, Apple, etc.). How does one evaluate the success as well as the short-term and long-term value of projects using novel platforms in yielding economic, scientific, and social benefits to humanity and a return on investment? The project valuation process that the ISS National Lab uses to assess its broad R&D portfolio sheds light on this important question.
The Role of Data in Driving InnovationSoumya Donkada
10:00 - 10:30 The Auditorium
Fireside Chat
Coffee BreakDay 110:30 - 11:00The Foyer
Corporate & Startup Collaboration: Frameworks, Challenges & Benefits Vivek Gupta
11:00 - 11:30The Auditorium
Networking Session - Human Bingo Day 111:30 - 11:45The Auditorium
Panel Session - Innovating Brands in a Connected World Matthew Evans
Clint Schaff
Michael Fenech
11:45 - 12:30The Auditorium
A panel of professionals discuss the challenges and merits of branding, customer centricity and marketing.
LunchDay 112:30 - 13:30The Foyer
Incorporating Innovation Into Company Culture Julie Shin
13:30 - 14:00 The Auditorium
How can an atmosphere of innovation be embedded into a company to subsequently drive innovation in products and marketing?
Growth Trends in Media & EntertainmentJohn Penney
14:00 - 14:30The Auditorium
Fireside Chat
Networking Session - Roundtable SurgeryDay 114:30 - 14:45 The Auditorium
In this session, the 'patient' will share his/her biggest pain experienced related to strategy or innovation. 'Table surgeons', aka the rest of the table, will diagnose the problem and treat the issue.
Panel Session - Strategy & Innovation in the Age of New TechNatalie MacLennan
Monica Williams
14:45 - 15:30 The Auditorium
A panel of professionals discuss the dynamics of the business world in the modern age. What impact will innovative technology such as AI & IoT have on commerce and how do we alter our strategy to accommodate this?
Coffee Break Day 115:30 - 15:45The Foyer
Redefining Industries Jieun Chung
15:45 - 16:15 The Auditorium
For the most part, the way we frame industries and identify competitors in the market has been straight forward. But, with emerging technologies and new business models, we are entering a period of uncertainty around what industries companies actually sit in, and who their real competitors are. Take retail as an example. Customers’ shopping needs continue to evolve, and in response, companies are offering innovative commerce models and shopping experiences. 20 years ago, customers had to visit local stores to buy goods - then the internet created Amazon. Now we get items delivered to our door within 2 hours with just several clicks on our smart phone. We may need to reconsider the definition of retail when voice, AR/VR and AI/ML are going to create next gen shopping experiences completely different from how we shop today. How should companies think about their boundaries in the face of rapid innovation? How can they harness innovation to stay relevant even as their industries shift?
Technology Enlightens the WorldJonathan Miranda
16:15 - 16:45 The Auditorium
In a time of great uncertainty, this thought-provoking presentation shines a light on how in the next few years technology will awaken our world. As your guide, Jonathan Miranda, Emerging Strategy Principal at Salesforce, will share several critical topics including the truth behind AI, emerging technologies and how jobs will transform in the next few years. As a challenge to the prevailing negative media about the Terminator taking away all of our jobs, Jonathan Miranda will explore the positive side of technology and how you can best navigate the trail ahead.
Long Term Growth Vs Short Term ProfitSean Gupta
16:45 - 17:15The Auditorium
Sean will discuss finding the equilibrium between immediate gratification and long term success. This includes areas such as stakeholder management, marketing strategy and budget challenges.
Closing RemarksDay 117:15 - 17:20The Foyer
Chairperson closes the event
Networking DrinksDay 117:20 -18:30The Foyer
Open Bar

Ends in 10 days 16 hours

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