Michael Fenech

Michael Fenech

Director, Global Social Media, Western Union

Michael Fenech leads Global Social Strategy for Western Union, a global F500 company. He works to evangelize social engagement and ignite all departments to leverage social media in all communications at Western Union to drive both Brand and Business value. Michael partners with marketers and agencies across the globe to facilitate content and engagement strategies, align programs to business goals, provide analysis, oversee development, production, presentation, evaluation, measurement and governance of country-level and community social programs.