Deborah Powsner

Deborah Powsner

Head of Brand Narrative & Content Strategy, YouTube

Deborah leads the brand narrative and content strategy team for YouTube’s ads marketing. Deborah joined YouTube from SessionM, a software as a service (SaaS) platform for customer engagement, where she served as their Vice President of Marketing and Consumer Insights.  Deborah earlier led research and marketing outreach for Google’s B2B, Government and Local Markets direct sales organization in North America. She also co-led the development and production of the Google e-book “Winning the Zero Moment of Truth,” which introduced the powerful marketing concept known as “ZMOT.” She got her start at the PR and branding agency, Ruder Finn. Deborah graduated Phi Beta Kappa from SUNY Binghamton.