Senior Director of Global Brand Strategy, Hasbro
Blandine Jean-Paul is a senior-level marketing professional and brand strategist with experience working for major brands such as Heineken, Guinness, Smirnoff, ESPN, TV Guide and The New York Knicks. She is a marketing innovator who strategies are infused with market and consumer insights, driving both increased brand awareness and revenue growth. Across her career, Blandine has spurred double-digit sales increases based on extensive research and creative integrated marketing programs. She has created profitable partnerships with leading consumer brands such as Frito-Lay, General Mills, Office Depot and Capital One. Her leadership is also evident in managing 15-person marketing team and 10-person cross-functional teams, external agencies and marketing budgets of up to $80 million USD per year.
Blandine recently joined Hasbro as Senior Director, Global Brand Strategy and Marketing to lead the global relaunch strategy for the Playskool brand. In her new role, she will shape, build and execute the global brand strategy for Playskool, Sesame Street and Mr. Potato Head.