Executive Creative Director, Left Field Labs
Executive Creative Director of Left Field Labs (LFL), Yann Caloghiris leads the creative vision across a multidisciplinary team. With his experience in design, digital marketing, and emerging technologies, he has helped some of the most traditional brands embrace innovation in the digital space. He has worked in a number of industry sectors with clients, such as Nokia, Sony Pictures, Pepsi Co, and Rolls-Royce, amongst others. In the past, Caloghiris led the creation of digital content and branded experiences for both Ford and Lincoln, and together with his team, also developed mobility prototypes with notable successes being the co-invention of a Level-2 autonomous driving feature. An active member of the design and tech community, Caloghiris has presented at the SAE World Congress, Event Marketer, and more recently, SXSW, where he shared experiments in artificial intelligence to augment the experience design process. A longtime proponent of machine learning—and pushing its potential to new heights—he has worked on both client and self-initiated projects in the field throughout his career.