Director, Marketing Strategy & Fan Development, NFL
Sasha Abraham is a Marketing Director at the National Football League. Over the last three years, she has led the efforts to deepen engagement and consumption among NFL fans through content marketing, media partnerships, paid & organic social, influencers and events.
Prior to the NFL, Sasha was at General Mills where she was responsible for managing and growing a variety of B2C and B2B product lines for brands like Betty Crocker, Yoplait, etc. She started her career in London in consumer research supporting sports organizations such as FIFA, NBA, and the IOC on initiatives and events including the 2008 and 2010 Olympic Games.
A native of India, Sasha has a BSc. in Marketing from Penn State University and an MBA from Cornell University.