Analytics Lead, Google
Radhika helps brands harness Google’s data to foster innovation and growth. She joins Google from IRI where she was a Partner Lead in the CPG vertical. In this role, she helped brands drive sales by understanding intent-based signals and advancing closed loop measurement. Radhika also has experience leading media planning & buying from Catalina and building programmatic strategy from Accuen. Radhika’s digital-centric background coupled with a decade in the CPG industry have made her a strong proponent of leveraging data to drive growth. She holds an M.Sc in Integrated Marketing from Northwestern University and B.Sc degrees in Finance & Accounting from the University of Illinois.