Cindy Chastain

Cindy Chastain

SVP, Customer Experience & Design, Mastercard

Cindy is SVP, Global Customer Experience and Design at Mastercard. Her team’s mission is to advance the company’s ability to deliver exceptional end-to-end experiences and elevate the brand through customer-centricity and great design.  She led the recent relaunch of the Mastercard brand identity, including a comprehensive design system.  She is focused on building scalable practices around human-centered innovation and design for our products and services.  And she is co-leading an effort to drive customer-centric cultural change.  Before joining Mastercard, Cindy was an Executive Creative Director in the Business Transformation group at R/GA, focused on solving business problems at the intersection of brand, product innovation and CX strategy with clients, including Nike, Volvo, Verizon, and others.