Creative Strategy Director, Code & Theory
Maud Meister is a Creative Strategy Director at Code and Theory. Maud leads the agency’s brand, communications and marketing programs, which embed technology, digital-centric thinking, data and personalization into communications work. She
currently oversees C&T’s work for adidas, Axe, JPMC and MetLife. Maud’s team is focused on helping C&T’s client partners understand their consumers’ journey, from potential customer to life time value. Before Code and Theory, Maud spent several
years at Siegel+Gale; highlights include leading strategy for American Express, rebranding HP (x2) and Flywheel Sports, as well as creating new identities for Jeff Bezos’s rocket company Blue Origin and The International New York Times. Before Siegel+Gale, Maud worked as a defense contractor on emerging technology initiatives and attended Cornell University. In her free time she enjoys hating the Lebron haters.