Heidi Schoeneck

Heidi Schoeneck

Chief Creative Officer, Grounded.World

After spending more than two decades working for some of the world’s biggest brands at some of the world’s largest branding, advertising and innovation shops, we decided that innovating without purpose and selling stuff, just isn’t good enough anymore. That making money and making a difference should no longer be competing forces. That purpose and profit shouldn’t be mutually exclusive and that convening the right partners with the right mindset and experience around the world’s biggest problems can result in exponential innovation, transformation and impact. Consumerism now comes with a conscience and so must business. So, we left our agency life and started grounded.world, a place where smart thinking inspires good ideas and partnerships that do more than just sell great things — they make the world greater too.