Laura Lady

Laura Lady

General Manager, North America, smarTrike

For over fifteen years, Laura has worked on some of the world’s most loved consumer goods and kids’ entertainment brands and has transformed strategies and ideas into products and experiences that have delighted consumers ages 0-99.

Working in both global and regional roles, she has mobilized complex organizations to think differently, inspired teams to dream big, and constantly pushed herself to break down barriers and forge new paths. Laura is skilled at connecting data and insights, defining the strategic roadmap and translating vision into clear direction that delivers results, all while ensuring a laser focus on consumers at the center of every experience.