| Chairperson Opening Remarks | Mia Ferrara | 08:50 - 09:00 | The Auditorium |
| When David and Goliath Join Forces – Corporations Partnering with Start-Ups | Karen Madden | 09:00 - 09:30 | The Auditorium |
| Everyone loves to see the little person win against all odds, especially in business. And throughout history, we’ve seen numerous underdogs take on an industry behemoth and win. But, what happens when a startup (David) doesn’t set out to conquer an enterprise (Goliath) and, instead, teams up for a greater cause? In this session, Karen Madden, Ph.D., Vice President of Technology & Innovation at PerkinElmer, Inc., will share real world examples where PerkinElmer, a “big guy,” has invested in and collaborated with the “little guy” to co-innovate and accelerate scientific breakthroughs. Dr. Madden will outline: - Best practices for finding a partner with the same vision - The perks of gaining access to a startup’s new, nimble technology (while also sharing yours) - The long-term value that a successful collaboration brings to your customers | |||
| Creating a Culture of Systematic Innovation | Georgina Melone | 09:30 - 10:00 | The Auditorium |
| The road travelled by the corporate innovator is a dramatic journey, fraught with high highs and low lows. Both friends and frogs of the future lurk around every bend, especially within a large organization. Obstacles such as risk aversion, NIH syndrome and idea ownership all need to be constantly addressed along the way. Georgina has been on this journey for many years, innovating in the fickle and fast paced play and entertainment industry. In her practice of reinventing inventing she has encountered many innovation challenges while working and playing at the “fuzzy front end”. In this talk, Georgina will highlight some of the more familiar innovation roadblocks that occur cross-industry and offer up a toybox of proven strategies that will help you on your innovation journey to lead your team and your organization into the frontier of future. | |||
| Profit & Purpose: Building Sustainable Products That Are Loved By Consumers & Generate Revenue | Sean McDowell | 10:00 - 10:30 | The Auditorium |
| At Nike and Converse, we start every project by listening to the voice of our consumer. The most important aspect for Gen Z is for companies to make more sustainable products. We have responded with revolutionary products like Nike Flyknit and the Converse Renew Collection. But we have also revolutionized the manufacturing process to be more sustainable and more profitable. In this talk, we will explore how your company can make purposeful, meaningful products that consumers desire and can help increase the bottom line. | |||
| Coffee Break | Day 1 | 10:30 - 11:00 | The Foyer |
| Move Fast & Build Things: Turning Strategy into Reality | Maggie Pax | 11:00 - 11:30 | The Auditorium |
| Have you ever picked an old business plan off the shelf and realized that hardly any of it had actually turned into results? Dreaming up big plans is fun and exciting. But how do we turn those plans into reality? How do we move from creative disruption to building the future of our business? Maggie Pax has been there. She has led teams in bridging the gap between strategy and execution – at Fortune 500 corporations and with entrepreneurial startups. And she’s learned a thing or two about how to close the strategy-to-execution gap. There’s no magic formula, but Maggie will share hard-won and experience-tested lessons that you and your team can use to boost the odds that your planning goals become business realities – instead of gathering dust on the “fiction” shelf. | |||
| Networking Session - Human Bingo | Day 1 | 11:30 - 11:45 | The Auditorium |
| Panel Session - Innovating Brands in a Connected World | Mia Ferrara Anna Dorcey Laura Lady Ann Unger | 11:45 - 12:30 | The Auditorium |
| A panel of professionals discuss the challenges and benefits of areas including effective branding, customer centricity and marketing. | |||
| Lunch | Day 1 | 12:30 - 13:15 | The Foyer |
| Finding our Way Through the Martech Myosis: Meaningful Media in Action | Bre Rossetti | 13:15 - 13:45 | The Auditorium |
| Ad Blocking, Ad Fraud, Walled Gardens—it’s getting harder and harder to reach our audiences. But we’ve become our own worst enemy. We’ve become masters of spreadsheets and reduced target audiences to a collection of data points. Conferences are filled with discussions about the supply chain, automation and orchestration of our efforts with no mention of the ideas that we are being paid to deliver. We’ve become so myopically focused on the how that we’ve totally forgotten about the why. Worst of all, somewhere along the way we commoditized media itself. But not all media is created equal. Some media matters more—we call it ‘meaningful media’. At Havas we’ve spent the last 18 months exploring which media matters most and why. We’ve found that meaningful media is trusted, engaging and influential – audiences think, feel or do something because they were exposed to it. And that’s precisely where we should be focused! It’s time to reorient ourselves and focus on understanding meaningful media, and crafting media experiences that can’t be reduced to a one dimensional spreadsheet. | |||
| Innovating Outside of the Legacy Model | Scott Blumsack | 13:45 - 14:15 | The Auditorium |
| Launching new products and innovations within mature companies, especially those which are potentially disruptive to the core business model, can be difficult, especially if they need to be executed within the context of broader corporate priorities, technology backlogs, resources, etc. Scott will talk through a recent innovation at Monster and how they were able to rapidly innovate and drive speed to market by approaching development from outside the four walls of the traditional business. | |||
| Networking Session - Group Business Surgery | Day 1 | 14:15 - 14:30 | The Auditorium |
| In this session, the 'patient' will share his/her biggest pain experienced when implementing strategy or innovation. The rest of the table, AKA 'table surgeons' will diagnose | |||
| Panel Session - Strategy & Innovation in the Age of New Tech | Mia Ferrara Kelly Gross Lana Caron Francesca Lazzeri | 14:30 - 15:15 | The Auditorium |
| A panel of professionals discuss the dynamics of the business world in the modern age. What impact will innovative technology such as AI & IoT have on commerce and how do we alter our strategy to accommodate this? | |||
| Coffee Break | Day 1 | 15:15 - 15:30 | The Foyer |
| How to Grab Onto the Gen Z Audience That Won't Stay Still | Kim Patel | 15:30 - 16:00 | The Auditorium |
| Gen Z has changed the way content is consumed and has increasing expectations for memorable brand interactions. Kim will decode the Gen Z mindset and what makes them tick, shift your marketing strategy from branded-first to one focused on human experience and show how to create and maintain genuine relationships with this audience. | |||
| The GIFt of Culture: How GIPHY Scales Culture to Drive Innovation | Caroline Huber | 16:00 - 16:30 | The Auditorium |
| Many startups pride themselves on their unique company culture. But what happens to a startup's culture, philosophies, and ideals when they're challenged to scale into a sustainable business? Is it possible to hire quickly and hit major business goals without sacrificing your values? Leveraging her own experience at GIPHY, the company that quickly grew to be the world's largest and most-loved GIF platform, VP of Product Caroline Huber will discuss practical tactics that GIPHY used to maintain its weird, creative company culture in the midst of rapid growth and monetization. | |||
| Closing Remarks | Mia Ferrara | 16:30 - 16:40 | The Auditorium |
| Networking Drinks | Day 1 | 16:40 - 17:40 | |
WHAT'S INCLUDED:
All keynote presentations
All panel sessions
All breakout workshops
Networking opportunities
Reception drinks
Tickets expired
Final Release Tickets
$495
WHAT'S INCLUDED:
Arrival Coffee, Breaks & Lunch
Access to video’s and slides post forum
Delegate list & goodie bag
See you there!