VP, Programmatic Operations, Forbes
Rebeca Solorzano is the Vice President of Programmatic Operations at Forbes Media. She is responsible for programmatic sales and operations, site yield management, and developing partnerships to ensure Forbes is on the forefront of new programmatic initiatives. Her focus is on growing programmatic revenue by bridging relationships with trading desks, agencies, and advertisers, to educate on the extensive capabilities Forbes can offer. She is also responsible for site yield by optimizing site design and managing ad technology partnerships to continually grow digital revenue. Prior to her current role, Rebeca held various advertising and technology positions at Forbes Media.