Head of Client Strategy & Insights, eBay
Parker Burgess joined eBay Advertising in 2017 managing the Client Insights and Analytics team and serving as the organization’s lead data consultant. Today, he runs the Client Strategy team, partnering with advertisers to help them maximize eBay’s first-party shopper data. Parker also owns the organization’s DMP efforts and audience taxonomy. It’s his deep view of eBay users, and the vast amount of intent signals they provide, that makes him a key partner to top brands on the platform.
Prior to eBay, Parker worked in various roles supporting client and media management at IQ Neilson and Valassis Digital. He graduated from Wayne State University in 2013 with an MBA in Business Administration and has a Bachelors in Econ & Mgmt from Albion College.