Programmatic Lead, DraftKings
Jonathan Lau leads the Programmatic Growth team at DraftKings. He manages an in-house programmatic team that focuses on driving efficient new user acquisition and retargeting efforts.
Prior to joining DraftKings, Jonathan led user acquisition teams at Playstudios and Smule, where he gained extensive knowledge on user growth, monetization, and user-journey optimization. He also worked at Supersonic (merged with Ironsource), a mobile ad network, and has hands-on experience in mobile ad operations.
Jonathan holds her B.S. from UC Berkeley and is an avid CrossFitter that promises never to talk about it…