Afza Joher

Afza Joher

Director, Programmatic Strategy, Verizon Media Video Network

Afza Joher is a NYC based strategist with over 15 years of experience in the industry where she’s managed ad operations on the publisher side of the business, transitioned to the ad tech side of the industry where she’s been been a subject matter expert and led everything from customer relations, commercialization and product ownership.

Afza currently leads the programmatic strategy for Verizon Media’s Video Syndication platform where content seekers are aligned with a vast premium content library. Optimizing programmatic monetization opportunities, supply quality and product enhancements on the platform are among top priorities as well as making sure demand side KPIs are satisfied. Her focus is on the long term growth strategy for Verizon Media’s Syndication business with a focus on programmatic and operational strategy.

Afza has a Bachelors Degree from Rutgers University with a Major in Economics and minor in Biology and Computer Science. Outside of the office, Afza leads relief and charity projects for her community.