Opening RemarksRyan Mulcahy
08:50 - 09:00Main Room
No cookies? No problem: Ad Tech Trends and Innovation in the new Media RealityDaniel Papalia
9:00 - 9:30Main Room
It's time to accept that the death of the third-party cookie is real. And its demise has already disrupted how digital advertising -- and programmatic in particular -- is transacted. So how will the industry innovate and adapt now that the primary tool for targeting and measurement fades away? Daniel Papalia, Director of Programmatic at Dotdash, offers fresh insight and practical guidance on developing complementary approaches to data collection, measurement and targeting for anyone seeking to monetize media and market effectively in a post-cookie world.
Improving Programmatic Sales Allison Beck
09:30 - 10:00Main Room
eMarketer predicts that by 2021, only 17% of total programmatic ad dollars will go towards the open market. As these dollars continue to shift back into direct channels, publishers are well positioned to capture this revenue through private marketplaces and PG deals. In this session we’ll explore tactical sales strategies to help you drive more programmatic revenue all while leveraging your existing direct sales teams and maximizing your internal resources.
Data as a Check for Product Vision (and not the other way around)Kate Connally
10:00 - 10:30Main Room
Programmatic tools are so sophisticated today that product and marketing teams can literally “just follow the data” to achieve revenue growth and even profitability. But, what key aspects of successful business building may they miss? What are the critical points where too tunnel-visioned focus on the data can lead you astray? And, what are the underpinnings of a healthy approach to integrating data into product and creative teams in a way that enhances rather than overwhelms. Join games and consumer industry veteran Kate Connally as she explores this delicate balancing act.
BreakDay 110:30 - 11:00Mezzanine
Ad Sales and Ad Buy in the Spotlight: Boost Customer Experience and Revenues with Digital TechnologiesManinder Singh
11:00 - 11:30Main Room
Regardless of whether your ad sales are linear, digital, direct response, or over the air, your processes probably depend on a number of systems and applications. This complexity can often cause errors and result in lost revenue. Digital technologies, such as robotics, AI, and smart workflows, can have a tremendous impact. By streamlining steps and eliminating mistakes, they can enhance the customer experience and boost company revenues.
Networking Session - Human BingoDay 111:30 - 11:50Main Room
Panel Session - The Programmatic ParadigmWard Flock
Dan Greenberg
Ryan Mulcahy
Brian Gilbert
Afza Joher
11:50 - 12:30Main Room
In this session, 5 programmatic professionals will explore a range of topics such as programmatic best practices, the evolution of the programmatic model and the biggest challenges moving forward including ethics and data application.
LunchDay 112:30 - 13:15Mezzanine
Time to enjoy some food and network - eat & greet!
Matching Tactics to Strategy: Connecting the Dots of CTV and Programmatic AdvertisingJon Mansell
13:15 - 13:45Main Room
In this session with Jon Mansell, Vice President, Programmatic Solutions and Partnerships, WarnerMedia Ad Sales, will discuss how to approach this rich opportunity with a strategy beneficial for marketers, agencies and publishers alike. Learn how to navigate the roadblocks of identity and inventory scarcity, while developing and executing a strategy that can evolve in parallel with audiences’ consumption habits.
Redefining the Intender Parker Burgess
13:45 - 14:15Main Room
The way we think about an intender is more than 10 years old. But, with the advent of advertising on eCommerce platforms, marketers no longer have to depend on content-based assumptions or old data to define whether or not a consumer is in-market. First-party shopping data is changing the game and empowering marketers to go beyond contextual and lean into to real intent. Because as you’ll learn in this session, not all intenders are created equal.
Networking Session - Group Business SurgeryDay 114:15 - 14:30 Main Room
A quick networking exercise around the table, where an attendee, a.k.a. the patient, shares the biggest difficulty they face in the programmatic cycle & other attendees round the table, a.k.a. table surgeons, help find the remedy.
The Future of Programmatic & What It Means For Your IndustryMaggie Mesa
Ryan Mulcahy
Zoe Mann
Tyler Fitch
Jon Mansell
14:30 - 15:10 Main Room
In this panel session, 5 programmatic professionals will discuss the most exciting and important trends in programmatic, where these innovations are taking us and how you can capitalise on it.
Coffee BreakDay 115:10 - 15:20Mezzanine
Unlocking the Power of Mobile Apps with Programmatic AdvertisingAnne Frisbie
15:20 - 15:50Main Room
AS PROGRAMMATIC ADVERTISING HAS TRANSFORMED THE WAY BRANDS REACH AUDIENCES, MOBILE MARKETERS NOW EXPECT FULL CONTROL AND COMPLETE VISIBILITY INTO WHERE THEIR CAMPAIGNS ARE RUNNING, EXACTLY HOW MUCH THEY ARE PAYING, AND WHO IS ACTUALLY SEEING THEIR ADS. BUT HAVE THESE EXPECTATIONS BECOME REALITY? JOIN ANNE FRISBIE, SVP & GM OF GLOBAL BRAND AND PROGRAMMATIC AT INMOBI, AS SHE DISCUSSES HOW THE LATEST INNOVATIONS IN PROGRAMMATIC TECHNOLOGY ARE BEING LEVERAGED BY SAVVY MARKETERS TO TAKE CONTROL OF THEIR CAMPAIGNS AND DELIVER REAL-WORLD RESULTS. WHAT YOU'LL LEARN FROM THIS SESSION: WHAT BRANDS ARE DOING WITH THEIR APPS AND MOBILE IN-APP STRATEGY TO CREATE REAL CONNECTIONS WITH THEIR CUSTOMERS, THE KEY METRICS YOU NEED TO LOOK AT WHEN RUNNING IN-APP CAMPAIGNS, AND HOW TO AVOID COMMON PROGRAMMATIC ADVERTISING PITFALLS AND ACHIEVE LASTING SUCCESS.
Bringing Programmatic In-house: Highlights, Pain Points, & RecommendationsJon Lau
15:50 - 16:20 Main Room
It was estimated that programmatic ad spend reached ~$60 billion in 2019. Yet, most programmatic buying is still being spent through agencies and programmatic partners. In this session, we’ll explore DraftKing’s decision to bring programmatic buying in-house, what they learned, and what they recommend for other digital advertisers who are considering this path.
Closing RemarksRyan Mulcahy
16:20 - 16:30 Main Room
Networking Drinks Day 116:30 - 17:30
Open Bar!

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Final Release Tickets

$495