Erica Schmidt

Erica Schmidt

Global CEO, Cadreon, IPG Mediabrands

Erica Schmidt, the first female to ascend to the Global CEO role of IPG Mediabrands’ advertising technology unit Cadreon, continues to break barriers. As Global CEO, Schmidt focuses on the global development and management of IPG’s programmatic offering, which provides data-driven marketing solutions on behalf of its partners – UM, Initiative and Reprise – as well as its clients.