Opening Remarks08:50 - 09:00Main Room
The New Programmatic Reality9:00 - 9:30Main Room
Digital spend is up 10% this year, but spending from traditional brands is down. Where is the new growth coming from? Disruptor brands who are challenging the old ways of doing everything, including advertising. In this session, Meredith Corp's SVP of Data and Programmatic Solutions Chip Schenck will share the trends shaping the industry, from the evolving role of PMPs and the battle between second- and first-price auction to the need for publishers to develop new performance-based products to win these new audiences -- or risk getting left behind.
Programmatic For A Ubiquitous Video World09:30 - 10:00Main Room
Despite advances in technology over the past decade, advertising at its core is still all about building and growing relationships. That is the mindset turner adopted to bring a more sophisticated, consultative approach to how the company works with agencies and advertisers. Programmatic became a catalyst for bringing to life these relationships, rather than superseding them. Join a conversation with Amit Chaturvedi to hear about Turner’s journey into programmatic, how the company has structured its revenue operations for today’s massively fragmented video environment, and how these shifts are key to delivering more relevant advertising for consumers.
Financial Times: Using Data Operations To Build A Data-Driven Business10:00 - 10:30Main Room
Co-presenting with Michael Manoochehri, Co-Founder, Switchboard: In this presentation, Barry Cassidy, FT’s Head of Advertising Data Operations, will explain how the FT successfully reached these goals using technology to unify, manage and analyze multi-channel and programmatic data more efficiently - and the real-world impact DataOps had for FT AdOps, analysts, and other stakeholders. Attendees will learn how to eliminate costly manual processes, while accelerating the development of new ad products. Results at the FT include: 1) 3x increase in customer reporting frequency, and a 5x increase in granularity for the company’s award-winning CPH (Cost Per Hour) ad product. 2) 80% reduction in reporting time compared to manual reporting, with no additional staffing. 3) Real-time forecasting available to all yield, planning, and ops teams, eliminating a manual bottleneck of 4 person-days per forecast. In addition to an overview of how the FT successfully planned and implemented its Data Operations initiative, attendees will learn: 1) 3 most important questions to ask yourself before trying Data Operations. 2) How to determine what to build vs. buy for Data Operations. 3) Key ‘metrics that matter’ for any Data Operations program."
Roundtable Surgery - Challenged-based activity10:30 - 10:45Main Room
A quick networking exercise around the table, where an attendee, a.k.a. the patient, share their biggest pain faced at work & other attendees round the table, a.k.a. table surgeons, help find the remedy.
Break10:45 - 11:15Mezzanine
Panel Session - The Future Of Programmatic: Key Trends & Best Practices11:15 - 12:00Main Room
Moderated by Kristina Hahn, Google.
Fixing the Commoditization problem in programmatic by solving for people based marketing12:00 - 12:30Main Room
Programmatic has steadily grown over recent years, and risen to become the dominant way to transact digital advertising, yet in many ways the original promise of programmatic has been overengineered. Due to the rapidly growing commoditization in the market, it has become harder than ever for advertisers and publishers to understand how to most effectively and efficiently buy and sell advertising. The success of the walled gardens in recent years has shown a new path forward for programmatic - People Based Marketing - and the ability to bring people based marketing to the open web will open up a new growth cycle for the industry. In this fireside chat, OpenX CPO, Todd Parsons and Univision SVP of Programmatic Revenue, Eyal Ebal, will discuss this new frontier for programmatic. From privacy and regulation, to the buzzword of identity, find out what to expect as digital advertising enters this new phase.
Panel Session - Familiar Channel, New Strategy: Out-of-Home is Biddable & Data-Driven12:30 - 01:00Main Room
With Erica Schmidt: The integration of mobile data and digital technologies into OOH is transforming the super-sized medium into one of the industry’s most surprising and exciting channels. Advertisers and agents can now purchase digital OOH through a cross-channel, demand-side platform that has been integrated into the omnichannel programmatic media mix. What’s more, by coupling the programmatic OOH offering with new OOH digital audience targeting and measurement solutions, advertisers can turbocharge the effectiveness of their digital campaigns. Hear from a panel of ad tech and industry experts who are activating OOH through these cross-channel platforms, and demonstrating results for brands.
Lunch01:00 - 02:00Main Room
Relevance As A Growth Driver02:00 - 02:30Main Room
With technology innovation disrupting the way people consume media, the future of advertising lies in relevant and personalized experiences. This talk will explore the nexus of data, technology, and content as drivers of consumer attention.
Stay Competitive in Programmatic with Advanced Data Strategies02:30 - 03:00Main Room
Regardless of a publisher’s size and capability—aggregating and normalizing programmatic data is the first step toward effective analysis. However, the complexities of the programmatic landscape make this incredibly difficult. Historically, data prep has been a lengthy process for ops teams: log in to a number of platforms, pull data, then manually normalize it all into one data set. By the time data was ready, it was days old; if an issue or discrepancy was found, the entire process had to start again. Unfortunately, over half of publishers reported to us that they are still doing this manually. In this presentation, Stuart Moncada, Head of Product, along with Dennis Clerke, CEO, will explain how to eliminate the mess of data prep and turn it into a simple 2-step process. Publishers of any size or phase of their programmatic operations will learn about competitive advantages to help them stand out in the marketplace and what makes media-data unique from other business data; as well as different KPIs and dashboards to set up for quicker decision-making and optimization insights.
Coffee Break03:20 - 03:50Main Room
Live Streaming In A Programmatic World03:50 - 04:20Main Room
In this presentation, Travis will discuss the nuances of live streaming content and how it impacts programmatic, how you buy it and what needs to change to buy live streaming content programmatically. Certainly, this is a major topic for all sports content.
Build A Programmatic Feedback Loop Into Your Ad Delivery System04:20 - 04:50Main Room
Over the years, we’ve built programmatic into almost every step of ad delivery, from targeting to real-time bidding, from dynamic floor price to pre-bid filtering. Usually, the whole programmatic cycle ends when the an ad is delivered successfully and all the data has been captured into the reporting system. However, reporting shouldn’t be the last step, instead, it should be the beginning of the next delivery. Come and see how we built a feedback loop from reporting data into ad delivery, optimize performance based on past data, and help publishers drive monetization by another 5% - 10%.
Integrating Programmatic into sales04:50 - 05:20Main Room
Join Sam as she discusses: 1) programmatic channels & sales activation differentiation - PG & PMP, 2) L&D on how to talk about programmatic, 3) Sales & operational structures needed for support, 4) Issues/Roadblocks w/ programmatic implementation.
Closing Remarks05:20 - 05:25Main Room
Networking Drinks - Sponsored by Sharethrough05:25 - 06:30

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