SVP, Chief Revenue Officer, CNN Digital
Christine Cook is senior vice president and chief revenue officer of CNN Digital. In this leadership position, Cook oversees sales strategy for CNN’s overall digital portfolio, which includes premium verticals, mobile products, programmatic, emerging businesses and Great Big Story. Based in New York, Cook reports to Donna Speciale, president of Turner Ad Sales.
In this newly-developed position, Cook plays a critical role in creating a holistic sales approach across CNN’s digital business, while strengthening digital revenue opportunities in line with the company’s go-to-market strategies. With a special focus on video, social and rich branded content campaigns, Cook also partners closely with the Content Partnerships team and Courageous brand studio to bring to life the KPIs of ad partners across CNN’s digital footprint.