Opening RemarksDay 108:50 - 09:00Studio One
Maintaining Brand Individuality Within A Unified PlatformChristopher Guenther
9:00 - 9:30Studio One
In today’s programmatic world media publishers are tasked to provide both scale and data-driven performance for brands, which often means unifying a disparate portfolio of brands to do so. In this presentation, you’ll hear from Chris Guenther, SVP Global Programmatic Head for News Corp as he shows how the global media company was able to merge the technologies from diverse brands like The Wall Street Journal, The New York Post, and Realtor.com (among others) to create a premium audience platform at scale—all while still staying true to the individuality of the brands.
Settle for MoreAJ Frucci
09:30 - 10:00Studio One
Modern technology affords us the tools and capabilities to be living in an era of advertising nirvana. Instead, we've constructed an ecosystem that requires marketers to make a constant series of difficult choices -- quality or scale? safety or performance? audience or contextual relevance? AJ Frucci, VP of Concert & Programmatic at Vox Media will discuss our current ecosystem and why marketers should settle for more.
FORGET EVERYTHING YOU KNOW ABOUT AD-VERIFICATIONDaniel Avital
10:00 - 10:30Studio One
Fireside Chat: The Attention Economy & Democracy Collide!Sarah Sluis
Ryan Spicer
10:30 - 11:00Studio One
The last four years have changed the political landscape like never before. Because of that, the 2020 presidential election promises to be one of the most dynamic in history. Yet, something’s very different this time around: more people, newer, and younger people are making a run for office; more people are talking about politics in all facets of their day; and the consumption and engagement of news has changed drastically, with a premium being paid for driving attention rather than just eyeballs. Ryan Spicer, WarnerMedia Ad Sales sits down with AdExchanger’s Sarah Sluis for an energizing discussion about this emerging “attention economy” and how programmatic will play a role in facilitating it, amidst the growing engagement Americans have with politics.
Coffee BreakDay 111:00 - 11:20Studio Two
Panel Session: Sell-Side EssentialsScott Baker
Eyal Ebel (Chairperson)
Michele Devine
Daniel Papalia
11:20 - 12:05Studio One
Exploring topics such as value of PMP in post-Header Bidding world; S2S, SPO, how to deal with the bringing programmatic in-house trend, and much more.
Human BingoDay 112:05 - 12:20Studio One
A quick networking exercise around the table, where an attendee, a.k.a. the patient, share their biggest pain faced at work & other attendees round the table, a.k.a. table surgeons, help find the remedy.
Where Does Programmatic OOH Fit?Neil Shapiro
12:20 - 12:50Studio One
The industry is starting to see more and more DSPs with robust programmatic offerings. As more brands look to take marketing in-house, the turf war wages on as to where programmatic out of home fits in the agency world. Join Neil Shapiro, SVP, Digital and Programmatic Sales at Captivate, and Su Kwon Associate Director, Emerging Channels at Publicis, for a conversation on the confluence of programmatic and OOH, solutions for overcoming internal challenges, benefits of and considerations for private and open marketplaces in programmatic OOH, and more.
Here Comes The Data RevolutionJana Meron
12:50 - 01:20Studio One
In this session, Jana will discuss Data Revolution and what we need to do as an industry to make sure marketers ability to capture attribution doesn't die in the wake of the platform wars.
Eat & GreetDay 101:20 - 02:00Studio Two
Ad Blocking Is Dead: How To Restore The Value Exchange Between Publishers & Ad BlockersTim Cronin
02:00 - 02:30Studio One
Ad blocking used to be on everyone’s lips, but all’s quiet on this front in 2019. It’s not that it’s disappeared, just transformed - into ad filtering. How’s that work though? Are all ad-filtering methods equal? And, more importantly, how do you make sure you’re unlocking this coveted audience of 200 million people? Tim Cronin of the Acceptable Ads Exchange (AAX) will explain why the name’s now “Ad Filtering née Blocking” and present to you solutions that have already built bridges to restore the value exchange between publishers and (former) ad blockers.
Group SurgeryDay 102:30 - 02:50Studio One
Challenge-base exercise: In groups in 4, one attendee is the patient, and the rest take on the role of surgeons. Patient will share the biggest pain experienced at work, and the surgeons will diagnose, provide remedy, or refer patient to a specialist surgeon that within that field. There will be opportunity for patients to share feedback with the entire audience.
The Evolution Of Header Bidding: How Publishers Can Better Monetize Inventory Across ChannelsMichelle Smith
Lauren Wiseman
02:50 - 03:20Studio One
In today’s fragmented media landscape, publishers are challenged with obtaining holistic inventory management controls, unique data, and differentiated buyer demand to unlock the full value of their inventory and improve the experience for their consumers. In this presentation, you’ll learn about the benefits and challenges that header bidding brings to publishers as well as how the solution is evolving to support formats beyond just display ads to the likes of in-stream and long-form video.
Quick Bite + Leg StretchDay 103:20 - 03:30Studio Two
Panel Session: TV, Video, In-App EssentialsEyal Ebel (Chairperson)
Tyler Fitch
Natalie Gabathuler-Scully
03:30 - 04:15Studio One
Exploring topics such as CTV auction, best practices, top tips, setting appropriate KPIs, and much more.
Seeking Programmatic Truth Jay Glogovsky
04:15 - 04:45Studio One
The New York Times 167 years of experience helps people understand the world through unrivaled, on-the-ground, expert and deeply reported independent journalism. However, with the raise of programmatic, we were forced to rethink and implement new programmatic strategies to ensure we have the highest quality ads against the highest quality journalism. This ambition isn't isolated to Advertising, but extends to our larger goal of growing subscriptions and how we acquire new readers.
Closing RemarksDay 104:45 - 04:50Studio One
Networking Drinks HourDay 104:50 - 6:00Studio Two

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