Opening RemarksDay 108:50 - 09:00Studio One
Maintaining Brand Individuality Within A Unified PlatformChristopher Guenther
9:00 - 9:30Studio One
In today’s programmatic world media publishers are tasked to provide both scale and data-driven performance for brands, which often means unifying a disparate portfolio of brands to do so. In this presentation, you’ll hear from Chris Guenther, SVP Global Programmatic Head for News Corp as he shows how the global media company was able to merge the technologies from diverse brands like The Wall Street Journal, The New York Post, and (among others) to create a premium audience platform at scale—all while still staying true to the individuality of the brands.
Settle for MoreAJ Frucci
09:30 - 10:00Studio One
Modern technology affords us the tools and capabilities to be living in an era of advertising nirvana. Instead, we've constructed an ecosystem that requires marketers to make a constant series of difficult choices -- quality or scale? safety or performance? audience or contextual relevance? AJ Frucci, VP of Concert & Programmatic at Vox Media will discuss our current ecosystem and why marketers should settle for more.
10:00 - 10:30Studio One
Fireside Chat: Harnessing Programmatic In A Dynamic News CycleSarah Sluis
Christine Cook
10:30 - 11:00Studio One
Harnessing programmatic to enable real-time opportunities for clients in a very dynamic news cycle.
Coffee BreakDay 111:00 - 11:20Studio Two
Panel Session: Building Trust & Increasing Transparency: How We Are Doing ItTyler Fitch
Brendan Cleary
Natalie Gabathuler-Scully
11:20 - 12:05Studio One
Hear top tips from our panelists within OTT, Connected TV, Mobile, App on how they are tackling issues on ad fraud, brand safety, rise of ad blockers and underhand practices that's plaguing the industry.
Human BingoDay 112:05 - 12:20Studio One
A quick networking exercise around the table, where an attendee, a.k.a. the patient, share their biggest pain faced at work & other attendees round the table, a.k.a. table surgeons, help find the remedy.
Where Does Programmatic OOH Fit?Neil Shapiro
12:20 - 12:50Studio One
The industry is starting to see more and more DSPs with robust programmatic offerings. As more brands look to take marketing in-house, the turf war wages on as to where programmatic out of home fits in the agency world. Join Neil Shapiro, SVP, Digital and Programmatic Sales at Captivate, and Su Kwon Associate Director, Emerging Channels at Publicis, for a conversation on the confluence of programmatic and OOH, solutions for overcoming internal challenges, benefits of and considerations for private and open marketplaces in programmatic OOH, and more.
Here Comes The Data RevolutionJana Meron
12:50 - 01:20Studio One
In this session, Jana will discuss Data Revolution and what we need to do as an industry to make sure marketers ability to capture attribution doesn't die in the wake of the platform wars.
Eat & GreetDay 101:20 - 02:00Studio Two
Maximizing your revenue potentialTim Cronin
02:00 - 02:30Studio One
Group SurgeryDay 102:30 - 02:50Studio One
Challenge-base exercise: In groups in 4, one attendee is the patient, and the rest take on the role of surgeons. Patient will share the biggest pain experienced at work, and the surgeons will diagnose, provide remedy, or refer patient to a specialist surgeon that within that field. There will be opportunity for patients to share feedback with the entire audience.
The Evolution Of Header Bidding: How Publishers Can Better Monetize Inventory Across ChannelsMichelle Smith
Lauren Wiseman
02:50 - 03:20Studio One
In today’s fragmented media landscape, publishers are challenged with obtaining holistic inventory management controls, unique data, and differentiated buyer demand to unlock the full value of their inventory and improve the experience for their consumers. In this presentation, you’ll learn about the benefits and challenges that header bidding brings to publishers as well as how the solution is evolving to support formats beyond just display ads to the likes of in-stream and long-form video.
Quick Bite + Leg StretchDay 103:20 - 03:30Studio Two
Panel Session: Trend Alert - Bringing Programmatic In-HouseAlexander Farrell
Michele Devine
Daniel Papalia
03:30 - 04:15Studio One
92% of CMOs to Increase In-Housing in the Next Two to Three Years. Is this a bandwagon you should be jumping on? Join us and find out.
Seeking Programmatic Truth Jay Glogovsky
04:15 - 04:45Studio One
The New York Times 167 years of experience helps people understand the world through unrivaled, on-the-ground, expert and deeply reported independent journalism. However, with the raise of programmatic, we were forced to rethink and implement new programmatic strategies to ensure we have the highest quality ads against the highest quality journalism. This ambition isn't isolated to Advertising, but extends to our larger goal of growing subscriptions and how we acquire new readers.
Closing RemarksDay 104:45 - 04:50Studio One
Networking Drinks HourDay 104:50 - 6:00Studio Two

Ends in 31 days 10 hours

Final Release Tickets