Opening RemarksDay 108:50 - 09:00Main Room
Buyer VS Seller: How to Better Work TogetherJana Meron
9:00 - 9:30Main Room
In this session, Jana will explore the importance of the relationship between buyer and seller with regards to 1st party data and the death of the cookie.
Settle for MoreAJ Frucci
09:30 - 10:00Main Room
Modern technology affords us the tools and capabilities to be living in an era of advertising nirvana. Instead, we've constructed an ecosystem that requires marketers to make a constant series of difficult choices -- quality or scale? safety or performance? audience or contextual relevance? AJ Frucci, VP of Concert & Programmatic at Vox Media will discuss our current ecosystem and why marketers should settle for more.
Minimizing Ad Fraud In Today's EnironmentJay Glogovsky
10:00 - 10:30Main Room
Fireside Chat: Harnessing Programmatic In A Dynamic News CycleSarah Sluis
Christine Cook
10:30 - 11:00Main Room
Harnessing programmatic to enable real-time opportunities for clients in a very dynamic news cycle.
Coffee BreakDay 111:00 - 11:20Refreshment Area
Panel Session: Automation best practices – evolution and how businesses can optimize growth through automationEyal Ebel
Brendan Cleary
Natalie Gabathuler-Scully
11:20 - 12:05Main Room
Time To Connect: Human BingoDay 112:05 - 12:15Main Room
A quick networking exercise around the table, where an attendee, a.k.a. the patient, share their biggest pain faced at work & other attendees round the table, a.k.a. table surgeons, help find the remedy.
Programmatic Direct 101Day 112:15 - 12:45Main Room
The future of Programmatic: Connected TV, Mobile, AppDay 112:45 - 01:15
LunchDay 101:15 - 02:00Refreshment Area
Maintaining Brand Individuality Within A Unified PlatformChristopher Guenther
2:00 - 2:30Main Room
In today’s programmatic world media publishers are tasked to provide both scale and data-driven performance for brands, which often means unifying a disparate portfolio of brands to do so. In this presentation, you’ll hear from Chris Guenther, SVP Global Programmatic Head for News Corp as he shows how the global media company was able to merge the technologies from diverse brands like The Wall Street Journal, The New York Post, and (among others) to create a premium audience platform at scale—all while still staying true to the individuality of the brands.
Time to Connect: Group SurgeryDay 102:30 - 02:50Main Room
Challenge-base exercise: In groups in 4, one attendee is the patient, and the rest take on the role of surgeons. Patient will share the biggest pain experienced at work, and the surgeons will diagnose, provide remedy, or refer patient to a specialist surgeon that within that field. There will be opportunity for patients to share feedback with the entire audience.
Innovative Ad Formats From A Microsoft Point Of ViewKeren Katz
02:50 - 03:20Main Room
Quick Bite + Leg StretchDay 103:20 - 03:30Refreshment Area
Panel Session: Sell-side VS buy-side: How to better work togetherDay 103:30 - 04:15Main Room
Bringing programmatic in-house vs agenciesDay 104:15 - 04:45
Closing RemarksDay 104:45 - 04:50Main Room
Networking Drinks HourDay 104:50 - 6:00Refreshment Area

Tickets expired

Final Release Tickets from