Another week, another ‘5 minutes with…’. This week, we’re giving you all the low down, professionally and personally, on the brilliant Stephanie Layser, Vice President of Advertising Technology & Operations at News Corp. Anything else you want to know about Stephanie? …Leave us a comment!
What did you want to become when you were 10 years old and why?
I wanted to be a dancer so that I could perform and entertain people.
How long have you worked in programmatic advertising?
What’s the first thing you do when you get to work?
While my computer is starting up I refill my water bottle for the morning.
What’s your ice breaker at the office kitchen?
Depends on the person – I try to talk about something I know they personally like or we have in common. If I don’t know them, I might compliment their outfit or ask them what they think about the snack selection lately.
What is the future of programmatic for your industry?
Automation is the future of advertising.
What is programmatic’s next challenge?
Fighting fraud and fighting the large tech companies – bring more money to publishers so we can keep producing great content.
You can catch Stephanie at the ‘Case Studies of Challenges In Programmatic & How Our Panelists Overcome Them’ panel at 4:00 -4:30pm on January 25, 2018. See who else is on the panel discussing the topic here.
Stephanie Layser is the Vice President, Advertising Technology & Operations at News Corp. Prior to News Corp, Stephanie founded her digital media consulting business in March 2016, to help digital publishers understand and utilize programmatic advertising efficiently. Before consulting, she was employed at Ashton Kutcher’s media start up, A Plus, where she ran programmatic strategy and worked with her engineering department, facilitating the creation of a complex header bidding solution using AppNexus’ prebid.js. From April 2013 to January 2015 she managed programmatic advertising for Daily Mail’s US operations. Stephanie got her start in programmatic advertising in June 2010 at the New York Post. She graduated from Pennsylvania State University’s Smeal College of Business in Marketing.