5 minutes with…

That’s right – it’s time for another ‘5 minutes with…’. This week, the spotlight is on the brilliant Sara Badler, Director of Programmatic Advertising at The New York Times. Want to get a sense of her personality and see what she’s like at work? …Read on!

  1. What did you want to become when you were 10 years old and why?
    I wanted to be a hollagram from Jem and the Hollagrame, haha!

  2. How long have you worked in programmatic advertising?
    8 years

  3. What’s the first thing you do when you get to work?
    Coffee! And then usually a 1:1 with my head in Singapore, with the time difference we have such limited time together!

  4. What’s your ice breaker at the office kitchen?
    “How much does a polar bear weigh, enough to break the ice”

  5. What is the future of programmatic for your industry?
    Our industry is always changing so its hard to perdict the future but I would say consolidation and automation.

  6. What is programmatic’s next challenge?
    There are so many…I would say for everyone to find their place in the echosystem.

Join Sara Badler from 9:00am at Programmatic World Forum on Thursday January 25 for a fireside chat discussing high impact & best practice of in-house programmatic. Click here for more information.

Sara Badler has been a director of Programmatic Advertising at The New York Times since October 2015. In this role, she runs the global programmatic sales strategy and develops new and exciting business to transact through technology. Before that, Ms. Badler had been a director of Programmatic and Business Development since April 2014.

Previously, Ms. Badler worked at Forbes, Turn and Hearst, where she was director of Programmatic advertising and Business Development.

Ms. Badler received her Bachelor’s in American Studies, minoring in Women’s Studies, from Dickinson College. She was born in St. Louis, Missouri, is married and has one daughter.

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