Chair Opening Remarks Day 111:00am - 11:15am EST // 8:00am - 8:15am PSTVirtual Platform
Building Products In AmbiguitySonia Biddle
11:15am - 11:45am EST // 8:15am - 8:45am PSTVirtual Platform
The only constant for a Product Manager is change. Building great products in ambiguity doesn't have to be stressful or overwhelming. Take steps to plan your work, involve the team, and validate quickly to deliver real value for your customers and business.
7 Habits of Highly Effective Product Experimentation TeamsKris McKee
12:00pm - 12:30pm EST // 9:00am - 9:30am PSTVirtual Platform
Product experimentation can help your team and company build the best version of your product possible. Not only is it crucial for decision-making but it also helps your team and the stakeholders decide whether you should change directions. Building a culture of product experimentation is not easy and it might take years to accomplish, but with a clear roadmap and the right mindset it’s possible for any company to get there. In this presentation, Optimizely has distilled lessons learned from some of the top product teams and high-velocity experimentation cultures in the world - Uber, Amazon, Facebook, Netflix, - so that any team can learn their secrets and drive success.
Panel Session: Leveraging New Technology To Build Smarter ProductsJulia Porter
Lauren Omelchenko
Nina Foroutan
Julie Sargent
Manash Bhattacharjee
Matt Spaulding
12:45pm - 1:30pm EST // 9:45am - 10:30am PSTVirtual Platform
Don't (Always) Follow the Data: How to Focus on Your Mission for Long-Term SuccessLisa Schneider
1:45pm - 2:15pm // 10:45am - 11:15amVirtual Platform
Data is great, but following it blindly can lead you astray in various ways, providing short-term gains at the expense of long-term success. It can also ensure that you quickly become undifferentiated from everyone else who's following the same data. An excellent case study: Merriam-Webster. Their mission-first approach has helped them redefine the dictionary for the digital age—building new products, reaching new audiences, and picking up plenty of awards along the way—all while paying as much attention to what they don't do as they pay to data and market trends. This session uses a case-study, Merriam-Webster, to illustrate how a clear focus on mission can create a stronger brand and sidestep the pitfalls of chasing every data point and trend. After this session, you’ll be able to: Identify a specific, relevant, not-generic mission and persona. Choose where that mission overrides the data. Think about how to combine mission and data in unique ways for memorable impact.

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