Chair Opening Remarks | Day 1 | 08:20 - 08:30 | Ballroom |
Designing for messy behaviour in a complex world | Robert Homberger | 8:30 - 9:00 | Ballroom |
Designing product and services requires a problem- solving mindset, creative thinking, actionable insights and so much more. Robert Homberger discusses the intricacies of human behaviour, setting up projects right from the start in a complex world, and provides some practical tips how to gain insights that drive great design. | |||
Perfect Circle - When the inventor is the end user | Anna Grocholsky | 9:00 - 9:30 | Ballroom |
adopting BE and ML into Design and Product process | Larissa Azevedo | 9:30 - 10:00 | Ballroom |
Coffee Break | Day 1 | 10:00 - 10:20 | The Foyer |
Panel Session: Product Development in the age of new data | Sara Goepel Harini Janakiraman Will Everitt | 10:20 - 11:00 | Ballroom |
How do you know you have a Product strategy worth executing? | Dino Talic | 11:00 - 11:30 | Ballroom |
Product teams today generally are experts in fast iteration and customer discovery. What is less common are teams and leaders with a strategy worth executing. It can be tempting to focus on on the frameworks and processes in our industry - and whilst iterating and learning quickly are important without a solid product strategy they are inevitably doomed to failure. | |||
Human Bingo | Day 1 | 11:30 - 11:45 | Ballroom |
Chatbot and AI : Transform the Customer Experience. | Stefan Miljkovic | 11:45 - 12:15 | Ballroom |
Lunch | Day 1 | 12:15 - 1:00 | The Foyer |
Branding Starter-kit | Julia Modesti | 1:00 - 1:30 | Ballroom |
Will Everitt, who oversees Audience, Product, User Experience and Engineering for Pacific’s brands such as InStyle, marie claire and Women’s Health, tells the epic journey of how Pacific Magazines transformed into a digital product company. | |||
Panel Session: The importance of Customer centricity | Sara Liu Zika Kolicic Fontaine Foxworth | 1:30 - 2:10 | Ballroom |
How an airline can win in health insurance | Aaron Fuller | 2:10 - 2:40 | Ballroom |
You Can’t Outsource Insight! | Paul Hawkins | 2:40 - 3:10 | Ballroom |
Insight is essential to the development of creative, differentiated products and services. In this session you will learn: The neuroscience of insight and why it can’t be outsourced. The latest research and how it applies to product and service development. How to have more genuine and powerful insights on a regular basis without the use of drugs. | |||
Interactive Session - Insight generation practice. | Paul Hawkins | 3:10 - 3:20 | Ballroom |
COFFEE BREAK | Day 1 | 3:20 - 3:30 | The Foyer |
Transforming into a digital product company. | Will Everitt | 3:30 - 4:00 | Ballroom |
Yahoo took on the digital rights for Pacific Magazines as part of the formation of Yahoo7, a joint venture between Seven West Media and Yahoo. This meant that Pacific Magazines was focused mainly on print with no digital DNA for a decade. In 2016, Pacific Magazines brought the digital rights back in-house from Yahoo7. Will Everitt, who oversees Audience, Product, User Experience and Engineering for Pacific’s market leading brands such as InStyle, marie claire and Women’s Health, tells the epic journey of how Pacific Magazines transformed into a digital product company. | |||
Nurturing Ideas in a regulated market | Hugh Macdermott | 4:00 - 4:30 | Ballroom |
OFX is a foreign currency exchange business and is regulated in Australia by ASIC. There are a number of financial regulations and rules we follow to enable our business to be compliant with our operating license. However, this doesn't stop us from innovating and constantly looking to improve our customer experience. Where some people regard a regulated industry to be difficult in creating new ideas and improving services, we see opportunity. This talk gives an overview of how we used a break down of the Google Design Sprint to introduce a new, simpler, user registration experience. This talk will cover: the problem our customers are experiencing, the method we used to identify and break down this problem, the in-market solutions created as we strive toward a new modern experience. | |||
Innovation in Action | Mark Greenfield | 4:30 - 5:00 | Ballroom |
Mastercard have created a suite of innovation programs designed to support internal innovation as well as co-creation with clients and partners. Each program is designed to challenge conventional ways of thinking and explore opportunities in an engaging way. Mark will provide an overview of these programs - illustrating how Mastercard has put the theory of innovation into practice. | |||
Open Bar Networking Drinks | Day 1 | 5:00 - 6:00 | Foyer |
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Final Release Tickets
$595