Executive Creative Director, Left Field Labs
At Left Field Labs, Yann leads the creative vision across a multidisciplinary team. Partnering with clients such as Google, Cisco, Estée Lauder and VMware, the team applies uncommon creativity & emerging technologies to exceed business objectives across brand marketing, experiences and product design.
Yann drives the strategy and creative direction for both mobility and branded consumer experiences. Together with his team, he has developed mobility experience prototypes and in-vehicle experience designs for soon to be released Ford electric vehicles. A notable success was the co-invention of a Level-2 Drive Assist Feature, which led to Ford releasing a patent. Yann has also been a speaker at a number of industry conferences notably SAE World Congress, Event Tech, World Forum Disrupt and the latest being SXSW where he shared recent experiments with machine learning to augment the product design process.
Passionate about creativity from conceptual thinking to delivery, Yann and his team are at their best delivering innovative work, which all have in common a thoughtful, results-orientated approach, combined with deeply human experiences, engrossing storytelling and a sense of joy.