| Chair Opening Remarks | Day 1 | 08:50 - 09:00 | Ballroom |
| Using Comedy Principles to Create Fun & Engaging Products | Andrew Jaico | 09:00 - 09:30 | Ballroom |
| Often, product development focuses too heavily on task completion and lifeless dashboards, without enough consideration of a user’s emotional journey. While looking at hard conversion data can smooth out bumps in a user’s journey, it can lead to missed opportunities to elevate the product into something fun and memorable. To achieve this, product managers can examine their customer’s journey using principles and structures of a product that lives or dies with emotional reaction: sketch comedy. In this talk, I’ll use my experience as a writer and performer to explain how structures and principles of sketch comedy can help products feel magical and emotionally relevant. The comedy concepts of initiation, game, and heightening will attendees understand how to pace and deliver value and increase engagement. | |||
| The Importance Of Customer Centricity | Saleem Malkana | 09:30 - 10:00 | Ballroom |
| Why you should center your product decision-making on the end customer, both for features benefiting users and for features benefiting the business. | |||
| Why Good Writing Matters | Noah Levin | 10:00 - 10:30 | Ballroom |
| Amazon famously has a culture of writing things down. Writing is hard, and good writing is harder. So why do we write press releases as the first step of a new product? Why do we write six-page narratives when we could just make a slide deck? Why does storytelling matter in a business document? And how much does grammar really matter? The purpose of this session is to convince you that good writing is an essential tool for you as a Product Manager. By honing this skill you can build the product your customers want, think clearly about complicated problems, and make data-driven decisions that will scale with your business. | |||
| Roundtable Surgery Session: Discussing Your Biggest Challenges | Day 1 | 10:30 - 10:45 | Ballroom |
| In this session, a chosen 'patient' will share the problem that is causing the most pain at work, and 'table surgeons' (a.k.a. everyone else at the table) will help diagnose the pain, and provide remedy. | |||
| Coffee Break | Day 1 | 10:45 - 11:15 | The Foyer |
| Panel Discussion: Roadmapping: The Keys to Success | Sarah Raymond Ashley Phillips Noah Vadnai | 11:15 - 12:00 | Ballroom |
| Discussing the differences between 'good' and 'bad' roadmaps for product leaders. Addressing the right problems, driving company strategy and having team ownership. What are the keys to success during this process? | |||
| Empathy is a product manager's superpower | Day 1 | 12:00 - 12:30 | Ballroom |
| The craft of product management is multidisciplinary, spanning functions across business, user experience and technology. Even so, many products fail to thrive or find product-market-fit. So what tips the scale for successful products? The special ingredient is "empathy". This talk will explore the role of empathy as a product management super power, and stories from a Google product manager on how it's used in practice, and why it's critical to drive better outcomes. | |||
| Accelerating Product Development Using Experimentation & Other Feedback Loops | Lindsay Silver | 12:30 - 13:00 | The Foyer |
| Lunch | Day 1 | 13:00 - 14:00 | Ballroom |
| Decision making with limited time and information | Day 1 | 14:00 - 14:30 | Ballroom |
| Creating A Content To Commerce Flywheel: Meredith’s Data-Driven, Consumer-Centric Approach To Product Development | Chrissann Gasparro | 14:30 - 15:00 | Ballroom |
| How does the nation’s largest magazine publisher and Top 10 media company, Meredith Corporation, use its data & insights, editorial authority, creative minds and retail prowess to create consumer-centric, DTC products and brands for its partners? Explore how Meredith uses data and consumer insights to inspire product ideation across food, beauty, lifestyle, family and entertainment. | |||
| Differentiating through data: Winning through innovation in infrastructure | Daniel Alvarez | 15:00 - 15:30 | Ballroom |
| Coffee Break | Day 1 | 15:30 - 16:00 | The Foyer |
| Panel Discussion: Product Development In The Age Of Data | Chloe Gottlieb Lukas Judodihardjo | 16:00 - 16:45 | Ballroom |
| Designing Experiences In The Smart Home Environment | Manash Bhattacharjee | 16:45 - 17:15 | Ballroom |
| Smart Home devices adoption is happening at an extremely fast pace – the growth that mobile apps saw with the introduction of iPhone is being replicated for the smart home environment with the adoption of Alexa and Google Home. How do you design customer centric experiences, what adoption barriers are there and what are some good models to use is the central theme of the session. | |||
| Closing Remarks | Day 1 | 17:15 - 17:20 | |
| Open Bar Networking Hour | Day 1 | 17:20 - 18:20 | |
Ends in 6 days 23 hours
Early Bird Tickets
$395