| Chair Opening Remarks | Jaclyn Valero | 08:50 - 09:00 | Studio One |
| Using Comedy Principles to Create Fun & Engaging Products | Andrew Jaico | 09:00 - 09:30 | Studio One |
| Often, product development focuses too heavily on task completion and lifeless dashboards, without enough consideration of a user’s emotional journey. While looking at hard conversion data can smooth out bumps in a user’s journey, it can lead to missed opportunities to elevate the product into something fun and memorable. To achieve this, product managers can examine their customer’s journey using principles and structures of a product that lives or dies with emotional reaction: sketch comedy. In this talk, I’ll use my experience as a writer and performer to explain how structures and principles of sketch comedy can help products feel magical and emotionally relevant. The comedy concepts of initiation, game, and heightening will attendees understand how to pace and deliver value and increase engagement. | |||
| Creating A Content To Commerce Flywheel: Meredith’s Data-Driven, Consumer-Centric Approach To Product Development | Chrissann Gasparro | 09:30 - 10:00 | Studio One |
| How does the nation’s largest magazine publisher and Top 10 media company, Meredith Corporation, use its data & insights, editorial authority, creative minds and retail prowess to create consumer-centric, DTC products and brands for its partners? Explore how Meredith uses data and consumer insights to inspire product ideation across food, beauty, lifestyle, family and entertainment. | |||
| Why Good Writing Matters | Noah Levin | 10:00 - 10:30 | Studio One |
| Amazon famously has a culture of writing things down. Writing is hard, and good writing is harder. So why do we write press releases as the first step of a new product? Why do we write six-page narratives when we could just make a slide deck? Why does storytelling matter in a business document? And how much does grammar really matter? The purpose of this session is to convince you that good writing is an essential tool for you as a Product Manager. By honing this skill you can build the product your customers want, think clearly about complicated problems, and make data-driven decisions that will scale with your business. | |||
| Grab a Coffee | Day 1 | 10:30 - 10:50 | Studio Two |
| Panel Discussion: Roadmapping: The Keys to Success | Jaclyn Valero Sarah Raymond Ashley Phillips Noah Vadnai | 10:50 - 11:35 | Studio One |
| Discussing the differences between 'good' and 'bad' roadmaps for product leaders. Addressing the right problems, driving company strategy and having team ownership. What are the keys to success during this process? | |||
| Building smarter products with ML | Ritcha Ranjan | 11:35 - 12:05 | Studio One |
| Companies today maintain huge repositories of data, but few take full advantage of this information. How can we harness this data to build smarter products in an efficient and responsible way? The first step is to pick a problem that solves a real user need and adds value to your strategy. The solution to that user problem is not always ML and AI, but when it is, there are a series of steps to ensure we’re building smarter products in smart ways. This is a practical approach to that process based on experiences building features like Google Docs Grammar and Google Sheets Answers at Google. | |||
| Human Bingo | Day 1 | 12:05 - 12:20 | Studio One |
| Using Customer Feedback at Scale | Lukas Judodihardjo | 12:20 - 12:50 | Studio One |
| 80% of companies believe they have a superior Product or Service, only 8% of those companies users agree. HelloFresh has emerged as a global leader of online grocery delivery and is well known as having the best customer satisfaction and retention in the meal-kit space. We interview HelloFresh's Head of Product to find out more about their use of customer feedback to drive Product development, lessons learnt in data-driven decision making and the role AI plays in customer-centricity. | |||
| Eat & Greet | Day 1 | 12:50 - 1:30 | Studio Two |
| Centralized Product Teams – How To Transform Your Team From Order Takers To Thought Leaders | Daniel Alvarez | 1:30 - 2:00 | Studio One |
| The ebbs and flows of most corporations, usually call for cycles of centralization and decentralization. Centralized product teams usually get a bad reputation for trying too hard to please all stakeholders resulting in a disparate set of features; but it doesn’t have to be that way. I will share with you some of the lessons I’ve learned while leading (and working) in centralized product groups and managed to be successful at pushing a cohesive product vision forward. | |||
| Partnership in Product Development: Navigating An Agency Relationship | Matt Saunders | 2:00 - 2:30 | Studio One |
| How Marvel solved for common challenges that arise when working with an agency to launch a new product. | |||
| Group Surgery: Discussing Your Biggest Challenges | Day 1 | 2:30 - 2:50 | Studio One |
| In this session, a chosen 'patient' will share the problem that is causing the most pain at work, and 'surgeons' (a.k.a. everyone else) will help diagnose the pain, and provide remedy. | |||
| The Importance Of Customer Centricity | Saleem Malkana | 2:50 - 3:20 | Studio One |
| Why you should center your product decision-making on the end customer, both for features benefiting users and for features benefiting the business. | |||
| Quick Snack + Leg Stretch | Day 1 | 3:20 - 3:30 | Studio Two |
| Panel Discussion: Product Development In The Age Of Data | Larry Allen Shamik Basu Chloe Gottlieb Lukas Judodihardjo | 3:30 - 4:15 | Studio One |
| Many companies aim for a customer centric focus when developing products, how will the introduction of AI affect this, will we become too detached? What are the key challenges and lessons learnt when leveraging new technology? How can companies leverage technology to better understand their consumers? These are some of the questions tackled during the session. | |||
| Designing Experiences In The Smart Home Environment | Manash Bhattacharjee | 4:15 - 4:45 | Studio One |
| Smart Home devices adoption is happening at an extremely fast pace – the growth that mobile apps saw with the introduction of iPhone is being replicated for the smart home environment with the adoption of Alexa and Google Home. How do you design customer centric experiences, what adoption barriers are there and what are some good models to use is the central theme of the session. | |||
| Closing Remarks | Jaclyn Valero | 4:45 - 4:50 | Studio One |
| Open Bar Networking Hour | Day 1 | 4:50 - 6:00 | Studio Two |
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Final Release Tickets
$495