“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s
The number of advertisers running programmatic ad campaigns declined by 12% year-over-year (YoY) in Q1 2017, according to MediaRadar. It seems
Programmatic TV is a small, yet growing component of overall TV ad spend. eMarketer predicted that next year, U.S. advertisers will spend around
It’s been 21 years since the first banner ad appeared on the web. It ran on a site called HotWired.com, the original website of Wired Magazine,