Webinar - 2021

Speakers

Jeff Turner

Jeff Turner

Head of Commercial Product, The Washington Post

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    Michelle Buffardi

    Michelle Buffardi

    VP, Digital, Discovery Digital Studios (Food Category)

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      Will Roth

      Will Roth

      VP, Content & Strategy, The Foundry (Meredith Corp)

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        Jeff Kupietzky

        Jeff Kupietzky

        Chief Executive Officer, PowerInbox

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          WHAT WILL BE DISCUSSED?

          The Importance of Trust in Publishing

          Today’s media landscape offers a fertile environment for the spread of fake news and misinformation. With audiences becoming more and more ‘picky’ with what, and where they choose to consume their news, and other stories, establishing credibility and reputation, whilst delivering premium content has never been more important for a publisher.

          Join us as our panel of speakers explores just how important trust is to a publisher’s strategy. Expect to hear key strategies used to build trust & credibility; how the issue of trust are helping or hindering their monetization strategies; ways in which they are gaining better understanding of their audiences’ experiences; and how they are leveraging new tech to help them build trust.

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