VP, Advertising Technology & Operations, News Corp
Stephanie Layser is the VP of Advertising Technology & Operations at News Corp. Prior to News Corp, Layser founded a digital media consulting business to help publishers understand and utilize programmatic advertising effectively. She managed a variety of projects including full stack analysis, yield optimization best practices, proper reporting and analytics, go-to-market sales strategy and programmatic trainings. Prior to that, she worked for Ashton Kutcher’s media start up, A Plus, where she ran programmatic strategy and became an early adopter in developing a complex header bidding solution using prebid.js. In her ten years in publisher-side advertising, Layser also oversaw programmatic at Dailymail.com and New York Post.