In partnership with...

OneTrust PreferenceChoice™ enables marketers and publishers to drive transparent user experiences, build trust, and comply with 100s of global data privacy regulations, including the CCPA, TCPA, CASL, and GDPR. OneTrust PreferenceChoice is a part of OneTrust, the #1 most widely used privacy, security and governance platform used by more than 7,500 customers and powered by 130 awarded patents.  To learn more, visit PreferenceChoice.com or connect on LinkedIn.

Missed the webinar? Check out the recording here.

Webinar - 2021

Speakers

Moritz Wolf

Moritz Wolf

Head of Customer Marketing & Strategy, eCommerce, HP

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    Maryam Ramezani-Bartsch

    Maryam Ramezani-Bartsch

    Global Director, Marketing & Personalisation Intelligence, Adidas

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      Emmanuel Obadia

      Emmanuel Obadia

      VP, Marketing, Oracle

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        Zac Faruque

        Zac Faruque

        Offering Analyst, OneTrust PreferenceChoice

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          WHAT WILL BE DISCUSSED?

          Marketer's Guide to Privacy, Consent & Personalization

          With so many recent and upcoming privacy regulations, marketers need to rethink how they interact with users. How can marketers comply with privacy laws while maximising opt-ins? How has the ecosystem responded to a privacy first world and what technology changes impact marketers? In this session we’ll answer these questions and you’ll learn how to streamline CCPA & GDPR compliance, leverage a transparent user experience to build trust with your audience, and collect first-party data.

          Key Takeaways:

           

          • Understand the impact of global privacy regulations on marketers

          • Measure your effectiveness in terms of consent collection, opt-ins and other KPIs

          • Learn more about how to collect first-party data and the future without third-party cookies

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