Opening RemarksAndy Acs
08.:50 - 09:00Main Room
Sales HackingTamar Lucien
09:00 - 09:30Main Room
"How do I get customers?" That is the most common question any new business owner or startup founder has at the top of mind. However, it's also the most commonly overlooked metric of success. Many creatives/makers/innovators do not consider themselves a "sales-person", so they tend to focus on making the product, rather than selling it to more customers. Even those who find it very easy to be an extroverted sales type person has a challenging time figuring out how and where to find customers. I'll share some of my startup failures as well as what I learned that finally got me to my first paying consumer and major corporate customer.
Seed Stage & The New Capital MarketJohn Gossart
09:30 - 10:00Main Room
Seed Stage companies are often undercapitalized, even as the number of seed deals and the total volume of seed capital deployed continues to grow at a rapid pace. To be successful in raising during a company’s most vulnerable phase, fledgling founders are best served when they understand context behind different sources of capital—from friends and family, to angels and syndicates, to VC and strategics. Though the primary goal of any investor is ROI, the Seed Stage investment calculus presents unique challenges and opportunities for both sides.
The American Dream has Changed - Ownership is Out, Access is InJay Reno
10:00 - 10:30Main Room
Our parents generation was highly focused on achieving the "American Dream": obtaining a house, a bunch of cars, and the "white picket fence." But for new generations, the American Dream has changed. Today, new generations aspire to have freedom and flexibility in their lives. So they prefer to have access to a house, cars, and other household items. This discussion will unpack the opportunities available given this large cultural shift away from ownership.
Authentic Networking: How To Network Without Being An AssholeStrother Gaines
10:30 - 10:45Main Room
Do networking events make your palms sweat? Are you nervous about talking to people you don't know? Worried you "don't have enough experience" to network yet? Terrified of being judged by your title, your income or your background? Does self promotion feel sleazy? Learn how to identify and utilize your unique personality and skills to immediately engage and connect in a meaningful way at networking events. Create and develop your personal story and don't worry about "saying the right thing". Learn how being yourself is not only enough, but the most effective way to maximize your networking efforts.
Break Day 110:45 - 11:15Main Room
Panel Session - Growth Hack - The Most Pivotal Factors in Growing Your BusinessLiz Skalla
James Fabricant
Julie Alvin
11:15 - 11:45Main Room
How We Transitioned From SMB To Mid-Market/Enterprise SalesTony Cappaert
11:45 - 12:30Main Room
In the past year we've shifted the focus of Contactually; enterprise sales went from 15% to 40% of ARR in 15 months. I'll walk through the specific steps we took to blueprint our target accounts and build an account-based sales and marketing engine. 8 of the top 20 real estate brokerages are now our customers.
The Biggest Challenge For Startup Founders & CEOs: Hiring & Managing PeopleSaudia Davis
12:30 - 01:00Main Room
As a CEO and Founder you are responsible for 3 small tasks: hiring the right people, keeping money flowing to the bank and figuring out how to grow the business. However, there is 1 other small task that we forget about . . . managing people. The reality is it’s complicated to be a great leader and manager. What are some pitfalls and how can we navigate these challenges?
LunchDay 101:00 - 02:00Main Room
How One Longtime Magazine Editor Launched a Digital Destination for Millennial WomenBonnie Fuller
02:00 - 02:30Main Room
Bonnie will share the story of how she envisioned the concept when the media landscape was beginning to change in the midst of the Great Recession, and followed her instinct to launch a digital destination for millennial women, overcoming numerous obstacles during the past decade as the media landscape has continued to transform rapidly. She will also share triumphs and lessons learned from working in the publishing industry for 30 years, serving as the Editor in Chief for a variety of well-known publications that include Cosmopolitan, Glamour and Marie Claire.
Time to Connect: Share Your Biggest PainDay 102:30 - 03:00Main Room
Networking exercise: In pairs, a person shares the problem that is causing the most pain at work, whilst the other diagnose, and provides remedy. Shorter person goes first, then switch roles.
03:00 - 03:15Main Room
As Founders, we are passionate, ambitious and driven. We believe in our businesses. We know we can do it if we have the right tribe around us to join us on our crazy journey. But do we really know how to lead a tribe on such an adventure? Do we know how to lead with our inspiring vision, two steps ahead of everyone and still know how to stand at the back of the pack and inspire not just from the front but also the back? In this inspiring and practical session, Founder and Entrepreneur Sel Watts will share some truths about what WE, not our people, need to ‘be’ to have the privilege of leading a tribe. This is a practical session that will leave the audience with action items they can implement into their workplace today and see results by tomorrow.
BreakDay 103:15 - 03:45Main Room
Panel Session - Challenges of Disrupting An IndustryMike Malloy
Manpreet Singh
David Williams
03:45 - 04:30Main Room
How To Drive Growth Through The Four Stages of the Startup Journey Oisin Hanrahan
04:30 - 05:00Main Room
When Handy was founded in 2012, it was one of many companies responding to the “On-Demand Wave,” with everything from shipping to laundry to parking becoming available at the push of a button. As we now know, the vast majority of those companies did not survive and that model proved to be a lot more hype than reality for many industries. So how did Handy stay on top of the home services industry, achieving profitability in 2017 and closing an acquisition deal with ANGI Homeservices in October 2018? The session will focus on the difficult decisions and steady execution that has enabled Handy to grow sustainably while remaining a market leader.
Closing RemarksAndy Acs
05:00 - 05:05Main Room
Networking HourDay 105:05 - 06:05Main Room

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