Webinar - 2021

Speakers

Laura Argintar

Laura Argintar

Senior Director, Audience Acquisition & Monetization, NBCUniversal

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    Josh Awtry

    Josh Awtry

    VP, Content Strategy, USA TODAY NETWORK

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      Erin Weaver

      Erin Weaver

      Sr Director, Audience Development, Group Nine Media

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        Adam Dylewski

        Adam Dylewski

        Director, Programming, PBS Digital Studios

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          WHAT WILL BE DISCUSSED?

          Data Strategy for Audience Engagement

          Getting to know your audience used to be a time-consuming process, but in this session, our panel of experts will explore how to truly and efficiently understand the influencers, communities, and people driving the online conversation around your brand. We will delve deeper into how to identify the audiences driving these conversations, how audience segmentation data can drive audience engagement, and how to track your audiences feelings about your brand, competitors, and industry trends.

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